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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. WebEngage101-200 installs
    WebEngage is a customer data platform and marketing automation suite.
  2. MoEngage101-200 installs
    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
  3. ClickDimensions101-200 installs
    ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
  4. VWO Engage101-200 installs
    VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
  5. Branch101-200 installs
    Branch is a mobile deep linking system to increase engagement and retention.
  6. Aimtell101-200 installs
    Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
  7. Autopilot101-200 installs
    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
  8. Wigzo101-200 installs
    Wigzo is e-commerce marketing automation platform that helps businesses of every size dig deeper into data to find opportunities to increase their sales and revenue.
  9. PushEngage101-200 installs
    PushEngage is a browser push notification platform that helps content website managers engage visitors by automatically segmenting and sending web push messages.
  10. AD EBiS101-200 installs
    AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.
  11. Dealer Spike101-200 installs
    Dealer Spike is a digital marketing and advertising company focused that helps dealers grow their business.
  12. Signal101-200 installs
    Signal is a cross-platform encrypted messaging service.
  13. CleverTap101-200 installs
    CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
  14. Netcore Cloud101-200 installs
    Netcore Cloud is a globally recognised marketing technology SaaS company.
  15. Act-On101-200 installs
    Act-On is a cloud-based SaaS product for marketing automation.
  16. ChannelAdvisor101-200 installs
    ChannelAdvisor is a provider of cloud-based solutions to ecommerce companies.
  17. MailChimp for WordPress101-200 installs
    MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
  18. Bronto101-200 installs
    Bronto is a cloud-based email marketing automation software.
  19. PushPushGo101-200 installs
    PushPushGo is a GDPR-ready platform which enables startups, SMBs and corporations to create and send automatic web push notification campaigns on desktop and via mobile to manage various scenarios including abandoned carts, segmentation, cross-selling, customer engagement, and return rates.
  20. Salesloft51-100 installs
    Salesloft is a cloud-based sales engagement platform.

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