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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. Marketo501-1K installs
    Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
  2. Invoca501-1K installs
    Invoca is an AI-powered call tracking and conversational analytics company.
  3. Aweber301-500 installs
    AWeber is an email marketing service.
  4. Webpushr301-500 installs
    Webpushr is a web push notification platform that supports mobile and desktop devices.
  5. Blotout EdgeTag301-500 installs
    Blotout EdgeTag is a technology provided by Blotout that tackles the effects of privacy changes on C-API signals by reconstructing signals around a lifetime ID, allowing for real-time remarketing of site visits.
  6. eSputnik301-500 installs
    eSputnik is a marketing automation service for ecommerce.
  7. e-goi301-500 installs
    e-goi is a multichannel marketing automation software for ecommerce.
  8. Firepush301-500 installs
    Firepush is an omnichannel marketing app that helps Shopify stores to drive sales with automated web push, email and SMS campaigns.
  9. emBlue301-500 installs
    emBlue is an email and marketing automation platform.
  10. Mindbox201-300 installs
    Mindbox is a marketing automation platform.
  11. Contlo201-300 installs
    Contlo is an AI powered marketing software.
  12. Ometria201-300 installs
    Ometria is a customer insight and marketing automation platform.
  13. Eloqua201-300 installs
    Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
  14. Braze201-300 installs
    Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
  15. Rockerbox201-300 installs
    Rockerbox is a provider of multi-touch attribution software.
  16. Sailthru201-300 installs
    Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
  17. Wunderkind201-300 installs
    Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
  18. Convertcart101-200 installs
    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey.
  19. Bluecore101-200 installs
    Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
  20. Mapp101-200 installs
    Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.

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