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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. Dreamdata51-100 installs
    Dreamdata is a B2B revenue attribution platform.
  2. Truepush51-100 installs
    Truepush is web-based push notification service available for PWA, AMP, WordPress, and Shopify.
  3. Customer.io51-100 installs
    Customer.io is an automated messaging platform for marketers.
  4. Ematic Solutions51-100 installs
    Ematic Solutions is part of Ematic Group and started to revolve around transforming email marketing into an ROI machine.
  5. Kartra31-50 installs
    Kartra is an online business platform that offers marketing and sales tools.
  6. Pushnami31-50 installs
    Pushnami is an AI-powered messaging platform that uses intelligent analytics to deliver superior push, social, and email performance.
  7. Xtremepush31-50 installs
    Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
  8. CartKit31-50 installs
    CartKit build apps from fuss-free multi-channel marketing automation and campaigns to social proof popups and user session recording.
  9. BowNow31-50 installs
    BowNow is a marketing automation tool with business card management, sales support, analysis, and email magazine functions.
  10. Actito31-50 installs
    Actito is an agile SaaS marketing automation platform.
  11. Frizbit31-50 installs
    Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification.
  12. Iterable21-30 installs
    Iterable is a cross-channel marketing platform that powers unified customer experiences.
  13. Qualified21-30 installs
    Qualified is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.
  14. Autoketing21-30 installs
    Autoketing is a marketing automation platform.
  15. ExitIntel21-30 installs
    ExitIntel is a full service conversion optimisation agency that focuses on ecommerce companies.
  16. Frosmo21-30 installs
    Frosmo is a SaaS company which provides AI-driven personalisation products.
  17. SocialLadder21-30 installs
    SocialLadder is a complete end-to-end creator management solution for brands looking to maximize and scale their brand ambassador, influencer, and affiliate marketing efforts.
  18. Vizury11-20 installs
    Vizury is a ecommerce marketing platform.
  19. Stylitics11-20 installs
    Stylitics is a cloud-based SaaS platform for retailers to automate and distribute visual content at scale. Stylitics using artificial intelligence and data to create and distribute personalized visual content for retailers. It can generate outfit recommendations, product collections, style guides, and more. It can also integrate with various channels, such as email, web, social media, and SMS, to deliver the content to customers.
  20. Acquia Campaign Factory11-20 installs
    Acquia Campaign Factory is centralized marketing management system powered by Mautic.

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