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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. 6sense
    6sense is a B2B predictive intelligence platform for marketing and sales.
  2. ClickFunnels
    ClickFunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
  3. ShopiMind
    ShopiMind is a multi-channel marketing automation solution for all ecommerce activities.
  4. KlickPages
    KlickPages is a landing page management software designed to help businesses execute email marketing campaigns and capture leads.
  5. Simplero
    Simplero is an all-in-one marketing software.
  6. RockRMS
    Rock RMS is a free, open-source Relationship Management System (RMS) built for churches and businesses.
  7. Sleeknote
    Sleeknote is a cloud-based software that helps online businesses reach conversion goals through website popups.
  8. Najva
    Najva is a retention marketing solution that offers push notification and email marketing.
  9. KlickPages
    KlickPages is a landing page management software designed to help businesses execute email marketing campaigns and capture leads.
  10. SpotHopper
    SpotHopper is an all-in-one marketing and online revenue platform for restaurants.
  11. Noddus
    Noddus offers brands and agencies access to an advanced proprietary content marketing platform automating content production, distribution and analytics.
  12. SprintHub
    SprintHub is an all-in-one marketing platform.
  13. Pardot
    Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
  14. SpotHopper
    SpotHopper is an all-in-one marketing and online revenue platform for restaurants.

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