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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. Vitals1-10 installs
    Vitals is an all-in-one Shopify marketing software.
  2. Adabra1-10 installs
    Adabra is a SaaS omnichannel marketing automation platform to help boost sales. Adabra allows you to manage user segmentation, create workflow and campaigns through email, social, SMS and more.
  3. Nudgify1-10 installs
    Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
  4. Maxemail1-10 installs
    No description available for Maxemail.
  5. Systeme.io1-10 installs
    Systeme.io is an all-in-one marketing platform that helps businesses create and launch sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites.
  6. Satori1-10 installs
    Satori provides marketing automation software.
  7. BySide1-10 installs
    BySide is a personalisation and marketing automation platform.
  8. Hushly1-10 installs
    Hushly is an all-in-one B2B marketing software platform.
  9. Jirafe1-10 installs
    No description available for Jirafe.
  10. Netdeal1-10 installs
    Netdeal is a marketing automation platform.
  11. Airship1-10 installs
    Airship is an American company that provides marketing and branding services. Airship allows companies to generate custom messages to consumers via push notifications, SMS messaging, and similar, and provides customer analytics services.
  12. MAJIN1-10 installs
    MAJIN reads the hearts and minds of each customer using real-world data to automate optimal marketing processes.
  13. SEMrush1-10 installs
    SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
  14. Leanplum1-10 installs
    Leanplum is a multi-channel messaging and campaign orchestration platform.
  15. FunnelCockpit1-10 installs
    FunnelCockpit is an all-in-one funnel builder.
  16. BrightInfo1-10 installs
    BrightInfo is an automated content personalisation solution.
  17. Shanon
    Shanon provides marketing automation software.
  18. ClickFunnels
    ClickFunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
  19. Prediggo
    Prediggo is an ecommerce personalisation and marketing automation software provider.
  20. Kiliba
    Kiliba has developed a module that automates the marketing process from creating an email to distributing it.

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