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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. Grin1K-10K installs
    Grin is a influence marketing platform.
  2. Emarsys1K-10K installs
    Emarsys is a cloud-based B2C marketing platform.
  3. Dotdigital1K-10K installs
    Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
  4. Salesforce Marketing Cloud Account Engagement1K-10K installs
    Marketing Cloud Account Engagement comes with tools to create forms, landing pages, emails and social messages in a user-friendly, no-code interface. Use data to personalize your interactions with leads, display targeted offers, and seamlessly develop and adapt nurturing paths as you uncover new information.
  5. ManyChat1K-10K installs
    ManyChat is a service that allows you to create chatbots for Facebook Messenger.
  6. SALESmanago1K-10K installs
    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
  7. Beeketing1K-10K installs
    Beeketing is a suite of marketing apps for ecommerce shop owners.
  8. GetResponse1K-10K installs
    GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
  9. Fomo501-1K installs
    Fomo is a social proof marketing platform.
  10. ConvertKit501-1K installs
    ConvertKit is an email marketing tool built for content creators.
  11. Connectif501-1K installs
    Connectif is a marketing automation and personalisation data-first action platform, powered by AI.
  12. Mautic501-1K installs
    Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
  13. Campaign Monitor501-1K installs
    Campaign Monitor is a global technology company that provides an email marketing platform.
  14. Listrak501-1K installs
    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
  15. SharpSpring501-1K installs
    SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
  16. SendPulse501-1K installs
    SendPulse is an email marketing platform with additional channels: SMS, web push notifications, Facebook and WhatsApp chatbots.
  17. HighLevel501-1K installs
    HighLevel is an all-in-one marketing and automation platform designed for marketing agencies and small businesses to manage CRM, marketing campaigns, sales funnels, appointment scheduling, and more.
  18. Emotive501-1K installs
    Emotive is a computer software company that provides SaaS, Mobile Marketing, NLP, machine learning, and B2B.
  19. Carts Guru501-1K installs
    Carts Guru is the all-in-one marketing automation tool for ecommerce stores.
  20. Freshworks CRM501-1K installs
    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

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