New eCommerce Trends: The Hottest 2024 TikTok Hashtags to Follow

TikTok's viral trends have turned it into a shopping powerhouse. Engaging videos can turn products into overnight sensations, while users actively seek inspiration on the platform. Unlike traditional ads, TikTok thrives on community: influencers and user-generated content build trust, making trends more likely to translate to sales. Hashtags act as the fuel for this fire, allowing users to discover products, spot trends, and connect with communities built around shared interests, all within the realm of eCommerce.

Following relevant hashtags is like eavesdropping on Gen Z's shopping desires. These hashtags act as real-time trend reports, showcasing what products are hot, what challenges are trending, and what content resonates with this influential demographic. By analyzing these conversations, eCommerce businesses can tailor their offerings and marketing to what Gen Z is actively buying and interested in. Niche hashtags take this a step further. They act like laser pointers within the broader eCommerce landscape, allowing businesses to target highly specific audiences. Instead of a broad #fashion hashtag, a sustainable clothing brand can use #ethicalfashion to connect directly with eco-conscious Gen Z shoppers.

Top Must-Follow eCommerce Hashtags for 2024

General eCommerce Hashtags

• #unboxing: Generate excitement by showcasing product unboxing experiences.
• #newarrivals: Highlight your newest products.
• #shopnow: Encourage immediate purchase by letting viewers know they can buy featured items.
• #linkinbio: Direct users to your product links in your bio, making the buying process seamless.

Embrace User-Generated Content (UGC)

• #My [Brand Name] Style (All Industries): Encourage users to share how they style or use your products.
• #CustomerSpotlight (All Industries): Feature user-generated content that showcases your products in real-life settings.
• #ChallengeAccepted (All Industries): Create branded challenges that encourage user participation and brand interaction.
• #TikTokMadeMeBuyIt (All Industries): Leverage the power of user reviews and recommendations with this trending hashtag.

Focus on Experiences

• #GetTheLook (Fashion, Beauty): Encourage users to recreate outfits or makeup styles they see on your videos.
• #GameNightGoals (Games, Entertainment): Showcase how your products enhance the user experience (board games for a fun game night).
• #TechUpgrade (Tech): Highlight the lifestyle improvements your tech products offer (e.g., noise-canceling headphones for a peaceful commute).
• #CozyNightIn (Home & Living): Promote products that create a comfortable and inviting home environment (soft throws for a cozy night in).

Highlight Values

• #EthicalFashion (Fashion): Target environmentally or socially conscious consumers with hashtags promoting ethical practices.
• #InclusiveBeauty (Beauty): Embrace diversity and inclusivity by using hashtags that celebrate all skin tones and body types.
• #SustainableTech (Tech): Promote eco-friendly practices in the tech industry (e.g., low-energy consumption devices).
• #MadeLocal (Home & Living): Support local artisans and businesses by using hashtags that promote locally made products.

Hyper-Specific Niches

• #ApartmentTherapy (Home & Living): Target renters and those living in small spaces with niche hashtags.
• #VintageTech (Tech): Cater to the nostalgia market with hashtags for retro technology enthusiasts.
• #AthleisureAddict (Fashion, Sports): Connect with those who love the blend of style and comfort with a niche hashtag.
• #GamerFoodie (Food & Beverage, Games): Reach the intersection of gamers and foodies with a specific niche hashtag.

Hashtag Power in Action

Fashion

• #Cottagecore Queen (@wherearethewildthings): This small business owner uses trending hashtags like #CottagecoreQueen to showcase her flowy dresses and vintage accessories, attracting a niche audience passionate about the aesthetic.
• #SustainableStyle (@pact): Pact, a sustainable clothing brand, leverages #SustainableStyle and similar hashtags to promote their eco-friendly clothing lines, targeting environmentally conscious Gen Z consumers.

Tech

• #TechLife (@googlepixel): Google Pixel leverages #TechLife to showcase the capabilities of their smartphones through user-generated content challenges and collaborations with tech influencers, promoting their phones to a tech-savvy audience.

Home & Living

• #PlantParenthood (@sillplants): Sill, a plant delivery service, uses the trending #PlantParenthood hashtag to connect with the growing community of plant enthusiasts. They share plant care tips and showcase their wide variety of houseplants, attracting new customers.
• #MinimalistHome (@muji.usa): Muji, a minimalist homeware brand, utilizes #MinimalistHome to showcase its clean and functional home decor products, targeting those seeking a simple and organized living space.

Sports

• #GymTok (@gymshark): Gymshark, a major sportswear brand, actively participates in the #GymTok challenge, creating engaging workout routines and tutorials featuring their apparel, capturing fitness enthusiasts.
• #SoccerLife (@unisportstore): Unisportstore, a sports equipment retailer, uses #SoccerLife to connect with the massive football (soccer) fan base. They showcase cleats, jerseys, and equipment used by popular players, driving sales among passionate fans.

Ignoring trending hashtags on TikTok is like ignoring a treasure map for eCommerce. These hashtags expose your products to a vast audience actively searching for those trends, especially the trendsetting Gen Z with significant buying power. By incorporating relevant hashtags, you enter conversations with potential customers who share your target market's interests. So ditch the bystander role and actively participate in the TikTok community! Leverage hashtags to discover new sales opportunities and build genuine connections with your target audience, ultimately unlocking the full potential of TikTok for your eCommerce success.

Read more about hashtags

Browse what's trending now in All regions