15 TikTok Hot Promoted Products in April 2025

April 2025 brought the kind of TikTok buzz that turns everyday products into must-haves with just a few seconds of screen time. The right creator, the right hook, and suddenly a product goes from unnoticed to top of the charts. This past month, the hot-promoted items flooded the feed, and some quickly became go-to favorites across beauty, lifestyle, and home categories.

If you’re a seller, now’s the time to clearly look at what’s clicking and buying with consumers and study what worked. These aren’t popular for the sake of trendiness—they’re backed by smart strategy. Pay attention to the formats, price points, and hooks that got people tapping “add to cart”.

The products that trended this past month didn’t just ride the algorithm—they worked hard for attention with scroll-stopping visuals and relatable use cases. So whether you’re planning your next inventory move or just looking for what’s worth the hype, let’s break down April’s top 15 hot-promoted picks across TikTok Shop to see what captured attention, converted views into sales, and set the tone for what’s working right now.

GOPURE Firming Butt & Thigh Cream Body Care Hydrating

This is a body care product that is specifically designed for the buttocks and thighs. The "firming" feature indicates that it can help tighten the skin in these areas, potentially reducing the appearance of cellulite and sagging. The "hydrating" aspect means it can provide moisture to the skin, keeping it soft, smooth, and supple.

• Category: Beauty & Personal Care/Bath & Body Care
• Price: $32
• Sales Increment: 4.4K
• GMV Increment: $161.5K
• Total GMV: $161.79K
• New Influencers: 7.4K
• New Videos: 11.7K
• New Live Streaming: 198

GOPURE Neck Cream

This product is a specialized neck cream designed to address the issues of crepey skin on the neck due to factors like aging, sun exposure, or genetics. It can also help reduce concerns about the signs of aging on the neck, such as loose skin, fine lines, and wrinkles. It is formulated to provide a tightening and lifting effect, helping to improve the appearance of sagging and wrinkled neck skin.

• Category: Beauty & Personal Care/Bath & Body Care/Neck Care
• Price: $33
• Sales Increment: 14.6K
• GMV Increment: $516.6K
• Total GMV: $20.05M
• New Influencers: 3.7K
• New Videos: 5.9K
• New Live Streaming: 324

Dr. Melaxin Official Peel Shot Glow Rice Ampoule Duo

This product is a set of serums. The ampoules are formulated with rice-related ingredients. They are designed to perform multiple functions for the skin. The brightening effect helps to make the skin look more radiant and even-toned. The exfoliating property can remove dead skin cells, promoting a smoother skin texture. Additionally, they provide moisturization to keep the skin hydrated. The best part is that it is suitable for all skin types, which means people with different skin characteristics like dry, oily, combination, or sensitive skin can use it.

• Category: Beauty & Personal Care/Skincare/Serums & Essences
• Price: $40.50
• Sales Increment: 39.4K
• GMV Increment: $1.7M
• Total GMV: $2.76M
• New Influencers: 3.6K
• New Videos: 6.8K
• New Live Streaming: 357

Javvy Coffee Instant Iced Protein Coffee

This product is an instant iced protein coffee. It combines premium whey protein with 100% Arabica coffee. The key features are that it contains zero artificial flavors and sweeteners, making it a natural and healthy option. It can be used as a breakfast drink, providing both the energy boost from coffee and the protein needed for the body.

• Category: Food & Beverages/Drinks/Coffee
• Price: $35.94
• Sales Increment: 13.1K
• GMV Increment: $503.6K
• Total GMV: $1.97M
• New Influencers: 3.6K
• New Videos: 6.5K
• New Live Streaming: 214

Sweet Sweat Ab Trainer

This product is a sweat band waist trainer belt designed for both women and men. It is mainly used during high-intensity training and gym workouts. The belt comes in 5 adjustable sizes, which means it can fit a wide range of body types. When worn during exercise, it can help increase sweating around the abdominal area, potentially enhancing the feeling of a more intense workout and assisting in focusing on core muscle training.

• Category: Sports & Outdoor/Fitness
• Price: $27.95-29.95
• Sales Increment: 8.3K
• GMV Increment: $232.1K
• Total GMV: $2.38M
• New Influencers: 3.3K
• New Videos: 4.4K
• New Live Streaming: 226

GOPURE Sculpt & Tone Arm Cream

This product is an arm cream that contains a 7% ProTight Firming Complex, helping firm and tone the skin on the arms. The addition of Ashwagandha Root Extract can bring additional benefits such as anti-inflammatory and antioxidant properties, helping to improve the overall health and appearance of the arm skin. It can be used as part of a daily skincare routine for the arms to reduce the appearance of sagging skin and give the arms a more toned look.

• Category: Beauty & Personal Care/Skincare/Moisturizers & Mists
• Price: $35.99
• Sales Increment: 20.7K
• GMV Increment: $733.9K
• Total GMV: $2.83M
• New Influencers: 3.0K
• New Videos: 4.3K
• New Live Streaming: 190

Neuro Energy Caffeine Nootropics

This product is a nootropic supplement designed to enhance energy and focus. It is sugar-free, which makes it a healthier option for those concerned about sugar intake. The combination of L-theanine, caffeine, vitamin B12, and vitamin B6 works synergistically. Caffeine is a well-known stimulant that can quickly boost alertness and energy levels. L-theanine can help reduce the jitters often associated with caffeine and promote a more balanced state of focus. Vitamin B12 and B6 are essential for the normal functioning of the nervous system and can contribute to overall mental well-being. Additionally, the peppermint flavor adds a refreshing taste to the supplement.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $22.49-27.89
• Sales Increment: 47.7K
• GMV Increment: $1.7M
• Total GMV: $17.08M
• New Influencers: 2.7K
• New Videos: 7.4K
• New Live Streaming: 633

SNOWY Sticky Inserts

This product is designed for women's wear and underwear. They are sticky inserts that can provide an instant boost, which means they can help to enhance the shape, support, or appearance of women's clothing, especially underwear. For example, they could be used to keep clothing in place, add extra padding, or create a more flattering silhouette.

• Category: Womenswear & Underwear/Women's Underwear
• Price: $39.49
• Sales Increment: 25.0K
• GMV Increment: $970.8K
• Total GMV: $9.48M
• New Influencers: 2.2K
• New Videos: 2.8K
• New Live Streaming: 297

EDGE CONTROL BASK AND LATHER Gel Haircare

This product is a haircare gel specifically designed for edge control. It offers a strong hold, which means it can keep your hair edges in place firmly and prevent them from frizzing or becoming messy. It can also help create a more defined and voluminous look for the hair along the hairline. The "bask and lather" feature means that it has a smooth application process, creating a lather-like texture when used and making it easier to spread evenly on the edges.

• Category: Beauty & Personal Care/Haircare & Styling/Mousse & Gel
• Price: $9.99-22.00
• Sales Increment: 14.8K
• GMV Increment: $223.6K
• Total GMV: $4.23M
• New Influencers: 3.0K
• New Videos: 3.9K
• New Live Streaming: 107

The Only Bean

This product is a variety pack of crunchy roasted edamame beans. The edamame beans are roasted to achieve a crunchy texture. They are high in protein, making them a great option for those looking to increase their protein intake. They are also low in carbs, gluten-free, and vegan, which means they can meet the dietary requirements of a wide range of people, including those with gluten sensitivities or following a vegan lifestyle.

• Category: Food & Beverages/Snacks/Nuts & Peas
• Price: $14.97-28.97
• Sales Increment: 2.0K
• GMV Increment: $42.1K
• Total GMV: $661.38M
• New Influencers: 1.7K
• New Videos: 2.3K
• New Live Streaming: 51

Viral Dubai Milk Chocolate

This product is a unique dessert that combines the rich flavor of milk chocolate with the crunch of pistachios and the traditional Middle-Eastern dessert kunafa. It offers a blend of sweet chocolate and the nutty taste of pistachios, along with the distinct texture of kunafa, providing you with a one-of-a-kind taste experience.

• Category: Food & Beverages/Snacks
• Price: $36.00
• Sales Increment: 10.9K
• GMV Increment: $392.2K
• Total GMV: $4.48M
• New Influencers: 2.0K
• New Videos: 2.8K
• New Live Streaming: 270

Vital Source Feminine Balance Gummies

This product is designed to support feminine balance. These gummies come in a Hawaiian pineapple flavor, which likely makes them more palatable. The gummies contain ingredients that can contribute to women's overall well-being, such as vitamins, minerals, or other beneficial compounds. These gummies are mainly targeted at women who are interested in maintaining or improving their feminine health.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $30.00
• Sales Increment: 39.1K
• GMV Increment: $1.1M
• Total GMV: $9.25M
• New Influencers: 2.1K
• New Videos: 5.6K
• New Live Streaming: 428

Inflatable Tanning Pool Lounge Float

This product is an inflatable pool lounge float designed for adults. It features a cup holder, allowing users to place their drinks conveniently while relaxing in the pool. The float also includes a pillow, enhancing comfort during sunbathing. It has a 4-in-1 design, which can serve as a suntan tub, raft, floatie, and sunbathing bed.

• Category: Home Improvement/Garden Supplies/Pools, Hot Tubs & Supplies
• Price: $29.99-41.99
• Sales Increment: 16.3K
• GMV Increment: $648.6K
• Total GMV: $3.13M
• New Influencers: 2.1K
• New Videos: 3.2K
• New Live Streaming: 232

Westmore Beauty Body Coverage Perfector

This product is a comprehensive body makeup solution. It is designed to provide flawless coverage for various skin imperfections such as scars, spots, veins, and tattoos. It can effectively hide these blemishes, giving the skin a smooth and even appearance. In addition, the included extra-large buffer brush is a useful tool for applying and blending the makeup evenly on the body.

• Category: Beauty & Personal Care/Makeup
• Price: $59.99
• Sales Increment: 24.4K
• GMV Increment: $1.5M
• Total GMV: $2.42M
• New Influencers: 2.0K
• New Videos: 2.8K
• New Live Streaming: 304

Mini Lint Roller

This product is reusable and washable, which means you can use it multiple times after cleaning. It is designed to be portable, making it convenient for both travel and home use. Its main function is to remove pet hair from clothes for pet owners and keep clothes lint-free during trips for people who travel frequently.

• Category: Pet Supplies/Dog & Cat Grooming/Hair Removal Products
• Price: $9.98
• Sales Increment: 15.3K
• GMV Increment: $153.1M
• Total GMV: $253.14K
• New Influencers: 1.9K
• New Videos: 2.4K
• New Live Streaming: 51