15 TikTok Top-Trending Products in May 2025

May 2025 turned TikTok Shop into a highly dynamic shopping engine once again. New products, fresh promotional angles, and creator-driven campaigns dominated the feed. Some items aligned perfectly with the algorithm and quickly gained traction across the platform. From skincare tools to cleverly designed gadgets, the top-trending products last month that stood out were those with clear visual appeal, compelling creator content, and enhanced purchase experience.

Whether you’re managing a brand or just love spotting what’s hot before everyone else, these top-trending picks are worth a closer look. The right product, paired with strategic creator content, remains one of the most effective ways to drive conversions.

Whether you’re tracking what converts, optimizing your storefront, or planning your next launch, the 15 TikTok top-trending products in May 2025 provide a clear benchmark of what’s resonating with today’s shoppers.

Colossal Bubble Washable Mascara

This is a mascara product from Maybelline. It can build both volume and length for your lashes. It is washable, which means it can be easily removed, and it is designed to make your lashes look bold and separated, enhancing your eye makeup.

• Category: Beauty & Personal Care/Makeup/Mascara
• Price: $12.99
• Sales Increment: 131.1K
• GMV Increment: $1.7M
• Total GMV: $3.40M
• New Influencers: 3.7K
• New Videos: 6.7K
• New Live Streaming: 371

Rosabella Organic Beetroot Capsules

These are organic beetroot capsules produced by Rosabella. Each capsule contains 1300mg of beetroot extract. Beetroot is rich in nitrates, which can be converted into nitric oxide in the body. Nitric oxide helps to relax blood vessels, improve blood flow, and reduce blood pressure. As a result, these capsules can contribute to better cardiovascular function and overall heart health.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $9.99
• Sales Increment: 113.6K
• GMV Increment: $1.3M
• Total GMV: $1.50M
• New Influencers: 725
• New Videos: 2.6K
• New Live Streaming: 200

360° Adjustable Vacuum Magnetic Phone Holder

This product is a portable and highly versatile phone holder. The 360-degree adjustable design allows users to easily adjust the angle of their phones to the most comfortable viewing position. The vacuum magnetic and suction-cup design provides a strong and stable hold. In addition, it is specifically designed for MagSafe, which means it can be securely attached to iPhones with MagSafe functionality.

• Category: Phones & Electronics/Mobile Phone Accessories/Phone Holders & Mounts
• Price: $9.99
• Sales Increment: 74.5K
• GMV Increment: $742.3M
• Total GMV: $987.42K
• New Influencers: 1.5K
• New Videos: 2.4K
• New Live Streaming: 97

Smushy Matte Lip Balm

This product is a lip balm from NYX Professional Makeup. It offers a soft-matte finish, which can give the lips a non-shiny, smooth appearance. At the same time, it is hydrating, helping to keep the lips moisturized. The tinted feature allows it to add a bit of color to the lips, enhancing the natural look.

• Category: Beauty & Personal Care/Makeup/Lipstick & Lip Gloss
• Price: $9.00
• Sales Increment: 65.0K
• GMV Increment: $584.8K
• Total GMV: $682.67K
• New Influencers: 1.3K
• New Videos: 2.4K
• New Live Streaming: 137

Bellanomi African Exfoliating Net Sponge

This product is an exfoliating net sponge. The main function of this sponge is to exfoliate the skin during bathing or showering. By using it, it can help remove dead skin cells, leaving the skin smooth and refreshed. It may be suitable for people of all genders who are looking for an effective and natural way to exfoliate their skin.

• Category: Beauty & Personal Care/Bath & Body Care/Bathing Accessories
• Price: $10.00
• Sales Increment: 39.3K
• GMV Increment: $381.4K
• Total GMV: $5.10M
• New Influencers: 274
• New Videos: 413
• New Live Streaming: 63

10 Counts Microfiber Cleaning Cloth

This product consists of 10 microfiber cleaning cloths. Microfiber material makes these cloths super soft, which can effectively prevent scratches on dishes and other kitchenware. They are highly absorbent, quickly soaking up water during dish-washing or kitchen cleaning processes. These cloths are versatile and can be used for various tasks in the kitchen, such as washing dishes, drying utensils, and general cleaning around the kitchen.

• Category: Home Supplies/Home Care Supplies/Cleaning Cloths
• Price: $6.99
• Sales Increment: 53.5K
• GMV Increment: $352.9K
• Total GMV: $370.61K
• New Influencers: 749
• New Videos: 910
• New Live Streaming: 73

Apple Cider Vinegar Capsules

This product is a dietary supplement that contains 2400mg of apple cider vinegar per serving, and there are 150 capsules in a bottle. It is made from fermented apples and retains many of the nutrients and beneficial compounds from the apples. Apple cider vinegar is known for its potential health benefits, such as aiding digestion, helping with weight management, and potentially reducing blood sugar levels.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $9.73
• Sales Increment: 47.5K
• GMV Increment: $462.0K
• Total GMV: $582.12K
• New Influencers: 437
• New Videos: 960
• New Live Streaming: 64

Pump-It-Up Creatine

This product is a creatine supplement. Creatine is a naturally occurring compound in the body that helps to supply energy to all cells in the body, especially muscle cells. It can increase strength, power, and muscle mass during high-intensity exercise.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $9.20 - 17.00
• Sales Increment: 41.7K
• GMV Increment: $588.1K
• Total GMV: $2.83M
• New Influencers: 631
• New Videos: 1.4K
• New Live Streaming: 67

Shockproof Mag Safe Case

This product is a protective case designed for multiple models of iPhone, including the iPhone 16 Pro Max, 15, 14, 13, 12, and 11. It features shockproof capabilities, which means it can effectively protect the phone from damage when the phone accidentally drops or is bumped. Additionally, it comes with a camera lens cover, which can protect the phone's camera lens from scratches, dust, and other potential damage, maintaining the clarity of photos and videos taken by the phone.

• Category: Phones & Electronics/Mobile Phone Accessories/Cases, Screen Protectors & Stickers
• Price: $2.99 - 8.26
• Sales Increment: 36.2K
• GMV Increment: $293.7K
• Total GMV: $992.27K
• New Influencers: 327
• New Videos: 708
• New Live Streaming: 33

ZOOONE 1000mg NAD+ Berry Flavor Drink Mix

This product is a drink mix with a berry flavor. It contains 1000mg of NAD+ (Nicotinamide Adenine Dinucleotide). NAD+ is a coenzyme that plays a crucial role in many biological processes in the body. It is designed to support skin health by potentially reducing the signs of aging. Additionally, it can help boost energy levels and improve focus.

• Category: Health/Nutrition & Wellness/Beauty Supplement
• Price: $29.99 - 83.99
• Sales Increment: 37.1K
• GMV Increment: $2.1M
• Total GMV: $6.63M
• New Influencers: 840
• New Videos: 2.4K
• New Live Streaming: 453

At Home Favor Pack-Loaded Tea-Drink

This product is an at-home flavor pack designed for loaded tea. It comes in the form of an energy powder beverage with 55 different flavors and contains caffeine. Consumers can use this flavor pack to make their own loaded tea at home, which can provide an energy boost due to the caffeine content.

• Category: Food & Beverages/Drinks/Hydration Powders
• Price: $2.11
• Sales Increment: 44.6K
• GMV Increment: $113.0K
• Total GMV: $333.39K
• New Influencers: 118
• New Videos: 320
• New Live Streaming: 20

LINKEVAP Electric Feet Callus Remover

This is an electric foot callus remover produced by LINKEVAP. The product is waterproof, allowing it to be used in wet environments, such as the bathtub or shower. It is designed to be used as a pedicure tool to remove dead, hard, cracked, and dry skin on the feet, helping to keep the feet smooth and soft. Additionally, it can also be used for manicures, nail care, cuticle treatment, and nail art, providing comprehensive beauty and personal care functions.

• Category: Beauty & Personal Care/Hand, Foot & Nail Care/Manicure & Pedicure Tools
• Price: $12.90
• Sales Increment: 36.6K
• GMV Increment: $497.4K
• Total GMV: $2.72M
• New Influencers: 789
• New Videos: 1.2K
• New Live Streaming: 140

Miniso X15Pro Wireless Bluetooth Headphones

This product is a wireless headphone launched by Miniso. The "Sport" design means it is suitable for use during physical activities, likely with a secure fit to prevent it from falling out. The "HIFI Sound Quality" means it can deliver high-fidelity audio, allowing users to enjoy clear, rich, and immersive sound, whether listening to music, podcasts, or taking calls.

• Category: Phones & Electronics/Audio & Video/Headphones, Earphones & Accessories
• Price: $9.99
• Sales Increment: 41.0K
• GMV Increment: $402.4K
• Total GMV: $1.14M
• New Influencers: 827
• New Videos: 5.7K
• New Live Streaming: 60

Ultimate Men's Health Bundle - Snap Supplements

This product is a comprehensive men's health bundle. It consists of a nitric oxide booster with 60 capsules and a prostate health bundle in the form of natural supplement capsules. The nitric oxide booster can help support blood circulation, which is beneficial for overall cardiovascular health and may enhance physical performance during exercise. The prostate health bundle is designed to support the well-being of the prostate gland, which is an important part of the male reproductive system.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $37.95
• Sales Increment: 31.0K
• GMV Increment: $1.2M
• Total GMV: $9.76M
• New Influencers: 869
• New Videos: 3.7K
• New Live Streaming: 396

Organic Grass-Fed Beef Tallow Balm with Raw Honey

This product is a handmade, all-natural moisturizer. It is made from organic grass-fed beef tallow and raw honey. Beef tallow is rich in fatty acids that can help form a protective barrier on the skin, preventing moisture loss. Raw honey has antibacterial and antioxidant properties, which can soothe the skin and promote skin health. When combined, they work together to hydrate the skin, leaving it soft, smooth, and radiant.

• Category: Beauty & Personal Care/Skincare/Moisturizers & Mists
• Price: $18.00
• Sales Increment: 27.8K
• GMV Increment: $514.5K
• Total GMV: $3.96M
• New Influencers: 1.4K
• New Videos: 3.5K
• New Live Streaming: 678