Going Viral in 2025: TikTok Slangs That eCommerce Brands Should Use

In 2025, global eCommerce sales are projected to reach an astonishing $6.56 trillion, underscoring the digital marketplace’s explosive growth. A significant driver of this surge is TikTok Shop, which has evolved from a social media platform into a powerful eCommerce engine. With over 2.05 billion online shoppers worldwide and 572 million users aged 18 to 24, understanding the language of TikTok — especially its ever-evolving slang — is crucial for creators and brands aiming to connect with younger audiences.

TikTok slang isn’t just trendy jargon; it’s a dynamic lexicon that reflects the platform’s vibrant culture. Terms like “rizz” and “slaynomics” have become part of everyday conversations, helping creators and brands enhance relatability, foster trust, and drive engagement with Gen Z. Miss the mark, and you risk sounding out of touch — or worse, invisible. It’s the difference between going viral and getting left behind.

Don’t miss out on the opportunity to speak the language of TikTok. If you’re ready to connect, engage, and go viral, it’s time to learn the 2025 TikTok slangs everyone’s using right now. Read on, level up your brand voice, and start speaking Gen Z’s favorite language today.

Top 15 TikTok Slang Words of 2025

1. Rizz Boss

• Meaning: Someone who effortlessly charms and captivates others, especially through confident but subtle moves. A Rizz Boss doesn’t try too hard — their aura does the heavy lifting.
• Strategy: Use this slang to evoke an aspirational identity in your branding — associate your product with natural charisma.

2. Slaynomics

• Meaning: Mastering the art of winning — whether it’s in fashion, lifestyle, business, or social circles — with effortless, undeniable style. It’s not just succeeding; it’s making it look easy and iconic.
• Strategy: Align your brand voice with empowerment and sophistication by framing success as stylish and attainable.

3. Main Character Mode

• Meaning: Living unapologetically like you’re the star of your own movie — prioritizing yourself, your dreams, and your glow-up without waiting for permission.
• Strategy: Appeal to self-expression and personal growth; ideal for wellness, beauty, or fashion brands.

4. Flexcore

• Meaning: A loud, bold, and flashy aesthetic all about flaunting your success, style, and wins without holding back. Flexcore celebrates living out loud.
• Strategy: Tap into aspirational branding —target audiences who love bold designs and attention-grabbing content.

5. No Cap 2.0

• Meaning: An even more intense version of “no cap” (meaning “no like” or “seriously). No Cap 2.0 signals ultra-authenticity in a world overflowing with hype.
• Strategy: Build brand trust and urgency with high-stakes, no-nonsense messaging.

6. Ghost Glow

• Meaning: The mysterious, untouchable energy you radiate when you step away from the spotlight — yet somehow shine even brighter. Lowkey but legendary.
• Strategy: Perfect for minimalist or niche brands that emphasize subtle luxury or inner beauty.

7. Snack Era

• Meaning: A personal season of feeling and looking your absolute best — when you’re a full-course meal, not just a snack. Peak attractiveness, peak confidence.
• Strategy: Tap into aspirational self-image and lifestyle enhancement.

8. Hypercharged

• Meaning: Being fully energized, highly motivated, and relentlessly ambitious. Hypercharged people don’t just show up — they dominate.
• Strategy: Ideal for performance-oriented messaging, especially in fitness, productivity, or tech.

9. Dripfication

• Meaning: The transformation process of leveling up your style game to elite status. Think of it as a fashion glow-up that’s impossible to ignore.
• Strategy: Use this slang for makeover-style campaigns or content tied to wardrobe upgrades.

10. Loop In

• Meaning: Keeping yourself or others updated and in the know about the latest info, trends, or moves. To “Loop In” is to make sure no one’s left behind.
• Strategy: Use it to encourage newsletter signups or exclusive memberships.

11. Soft Launch Energy

• Meaning: The art of teasing something big — whether it’s a product, relationship, or project — without giving away the full story. Mysterious, strategic, and cool.
• Strategy: Great for building anticipation and curiosity pre-launch.

12. Moodboard IRL

• Meaning: Bringing dream aesthetics — think Pinterest boards and vision collages — into a tangible, real-world reality. A lifestyle that matches the vibes you’ve always curated.
• Strategy: Position your brand as a way to make curated dreams tangible.

13. Cloud Chasing

• Meaning: Strategically leveling up by associating yourself with influential people, brands, or trends. Not just following clout — chasing it smartly to boost your own shine.
• Strategy: Use it in campaigns with influencers or brand collabs that are clearly aspirational.

14. Era Coding

• Meaning: Defining different phases of your life with specific moods, themes, or intentions — like entering your “healing era”, “hustle era”, “self-care era”, “boss era”, or “travel era”.
• Strategy: Use for lifestyle and self-development products — align your brand with identity evolution.

15. Hard Launch

• Meaning: Boldly revealing something major — no teasers, no hints, just a full-on announcement. It’s about showing up loudly and proudly.
• Strategy: Use when you’re ready to go loud and viral — ideal for new brand rollouts or hero products.

How to Use TikTok Slangs in eCommerce Content

Practical tips on weaving slang into marketing content without sounding cringe

1. Context Is Everything: Before dropping slang into your marketing, make sure it fits naturally into the conversation and think about the emotions or actions you want to trigger. Misusing or forcing a term just to seem trendy will backfire fast — today’s consumers can spot inauthenticity a mile away.
2. Mirror How Your Audience Talks: Study how your ideal customer actually uses slang online — especially in comment sections, TikToks, or creator videos in your niche. Your goal is to sound like you’re part of the conversation, not lecturing from the outside.
3. Use Slang to Spark Engagement: TikTok slang is inherently social. Use it to encourage interactions, not just broadcast messages. Create polls, comment challenges, or caption prompts that invite followers to respond in slang. This can turn your content into a two-way conversation and tap into your audience’s desire to express themselves using the latest lingo.
4. Create Micro-Campaigns Around Slangs: If a slang term fits your brand especially well, build mini-campaigns around it. This could mean themed collections, content series, or special drops. For example, Gymshark’s “66 Days | Change Your Life” campaign channeled “Hypercharged” energy by motivating followers to push their limits. Meanwhile, Fashion Nova regularly drops TikTok-style fashion hauls that could easily be framed as “Dripfication Diaries,” showcasing transformations and curated fits. Owning a slang moment can position your brand as culturally fluent and create buzz across platforms.
5. Stay Subtle and Strategic: It’s tempting to load every post with trending words, but subtlety wins. Slang should enhance your brand voice, not replace it. Sprinkle it where it makes sense — in captions, product names, email subject lines, or campaign hashtags — to stay relatable without overwhelming the message.

Practical tools to help with eCommerce Content

If you feel overwhelmed trying to sound fresh while still writing clear, compelling copy, the good news is you don’t have to do it alone. There are smart tools designed to help you weave 2025 TikTok slang words into your eCommerce content:

1. AfterShip TikTok Hashtag Generator: If you want your content to be actually found, the AfterShip TikTok Hashtag Generator gives you trending hashtag suggestions tailored to your niche. This free tool analyzes and suggests the most effective keywords, and you can combine the right hashtags with fresh 2025 TikTok slang to increase your TikTok visibility and boost interaction rates.
2. AfterShip Product Description Generator: If you’re launching new products and want to add TikTok energy without sacrificing clarity, this free AI-powered tool is a lifesaver. The AfterShip Product Description Generator helps you to create high-quality, polished product descriptions that can capture the attention of your target audience and drive sales with just a few clicks. You can also easily customize the generated descriptions by making tweaks or adjustments to naturally incorporate trending slang.
3. AfterShip Product Name Generator: Naming new products can be brutal, especially if you’re trying to stand out on TikTok. The AfterShip Product Name Generator is perfect for coming up with a cool and catchy name for your new product. Using advanced algorithms, this free tool can generate distinctive product names that captivate customers and forge brand connections — and it’s easy to layer in current slang to make your drops feel instantly on-trend.

Common Mistakes Brands Make When Using TikTok Slang

TikTok slang is powerful — but only if you use it right. When brands force slang into their content the wrong way, it doesn’t just fall flat — it can actually hurt credibility, make campaigns feel out-of-touch, and turn Gen Z audiences away fast. Here are the biggest mistakes to avoid when using 2025 TikTok slang:

1. Overusing or Misusing Slang (and How It Can Backfire)

It’s tempting to pack every TikTok caption, ad, and video with the latest viral words. But oversaturating your content with slang makes it feel forced — like you’re trying too hard to fit in. Worse, if you use a term incorrectly, it signals that your brand doesn’t really understand the culture it’s trying to tap into.

• How to Fix It:
  • Use slang sparingly and strategically.
  • Only pick slang that naturally fits the vibe and message of what you’re promoting.

2. Using Outdated or Misunderstood Terms

TikTok slang moves fast. What was cool six months ago could be totally cringey now. Using slang that’s out-of-date — or misinterpreting what a term means — instantly shows you’re not in the loop. For instance, referencing 2023-2024 slangs like “Bet” or “Cheugy” when 2025 TikTok is all about Slaynomics and Era Coding. Misusing No Cap 2.0 by using it sarcastically, when it’s meant to double down on sincerity.

• How to Fix It:
  • Always verify the current context of a slang term before using it.
  • Follow TikTok creators, watch viral trends weekly, and update your language library every few months.

3. Ignoring Your Core Brand Voice in Favor of Trends

Slang should enhance your messaging, not completely replace your brand’s authentic voice. If you suddenly sound like a teenager when your brand usually feels sleek, professional, or bold, it creates a disconnect. Consumers can spot inauthenticity instantly — and they don’t forgive it easily. An example misstep could be a luxury jewelry brand throwing around slang like “Snack Era” and “Loop In” with no elegance or refinement.

• How to Fix It:
  • Adapt slang to fit your voice — don’t abandon your brand identity.
  • Blend trending language with your established tone for a seamless, modern feel.

Where to Find the Latest TikTok Slangs Before They Go Mainstream

In the world of TikTok, waiting for slang to hit mainstream media means you’re already late. If you want your brand to stay ahead — and keep sounding fresh — you need to spot emerging slangs before they explode. Here’s how to stay one step ahead of the trend cycle:

1. Follow TikTok Trend Channels

TikTok itself has dedicated channels that spotlight the newest slang and Gen Z language trends. These are essential if you want to be the first to catch fresh phrases.

• Gen Z Slangs Channel: This channel curates trending slang, providing real usage examples straight from creators. Think of it as a real-time slang dictionary for marketers.
• Gen Z Words Channel: Dive deeper into the evolving Gen Z lexicon. This channel highlights not only new slangs but also cultural references shaping the way younger audiences communicate.

2. Watch Emerging Creators (Not Just Big Influencers)

Massive influencers are usually the last to use new slang — because they wait until it’s already popular. Instead, follow micro-creators (10K–100K followers) who are plugged into niche communities, especially in fashion, beauty, gaming, and meme pages. They often start trends months before they go viral.

3. Tune Into TikTok Comment Sections

Sometimes, the comment section is where slang really catches fire. A term might start in a viral meme or joke and slowly seep into regular videos. Scroll past the content — and start reading how people are reacting and speaking. That’s where the language shifts happen in real time.

4. Set Trend Alerts

Use tools like Google Alerts, Trendhunter, and TikTok’s own Discover tab to set keyword tracking for slang-related trends. A few keywords to track: “new TikTok slang,” “Gen Z words,” “viral TikTok terms.”

When you see a phrase popping up again and again across unrelated videos, it's a good sign that it’s about to blow up.