Top 100 Most-Followed Beauty & Personal Care TikTok Influencers in United States 2026
Updated at:Collaborate instantly with over 1.8 million influencersBoost GMV now
| Rank | Name | Categories | Average video views | Followers | Collaborate |
|---|---|---|---|---|---|
| 1 | charli d’amelio | Womenswear & Underwear/Beauty & Personal Care/Luggage & Bags | - | 101M-200M | Collaborate |
| 2 | Selena Gomez | Beauty & Personal Care/Womenswear & Underwear/Menswear & Underwear | - | 31M-50M | Collaborate |
| 3 | dixie | Womenswear & Underwear/Food & Beverages/Beauty & Personal Care | - | 31M-50M | Collaborate |
| 4 | Sabrina Carpenter | Womenswear & Underwear/Beauty & Personal Care/Collectibles | - | 31M-50M | Collaborate |
| 5 | Loren Gray | Womenswear & Underwear/Beauty & Personal Care/Luggage & Bags | - | 31M-50M | Collaborate |
| 6 | arianagrande | Womenswear & Underwear/Beauty & Personal Care/Phones & Electronics | - | 21M-30M | Collaborate |
| 7 | Cardi B | Beauty & Personal Care/Books, Magazines & Audio/Food & Beverages | - | 21M-30M | Collaborate |
| 8 | avani | Womenswear & Underwear/Beauty & Personal Care/Sports & Outdoor | - | 21M-30M | Collaborate |
| 9 | Kika Kim | Womenswear & Underwear/Food & Beverages/Beauty & Personal Care | - | 21M-30M | Collaborate |
| 10 | LISA | Womenswear & Underwear/Beauty & Personal Care/Menswear & Underwear | - | 21M-30M | Collaborate |
| 11 | James Charles | Beauty & Personal Care | - | 21M-30M | Collaborate |
| 12 | El Pana Arabe | Health/Beauty & Personal Care/Food & Beverages | - | 21M-30M | Collaborate |
| 13 | Hannah Stocking | Womenswear & Underwear/Beauty & Personal Care/Menswear & Underwear | - | 21M-30M | Collaborate |
| 14 | Carlos Alberto Fuentes | Beauty & Personal Care | - | 21M-30M | Collaborate |
| 15 | Becky G | Womenswear & Underwear/Beauty & Personal Care/Fashion Accessories | - | 11M-20M | Collaborate |
| 16 | marko | Menswear & Underwear/Womenswear & Underwear/Beauty & Personal Care | - | 11M-20M | Collaborate |
| 17 | SwagBoyQ on IG | Menswear & Underwear/Womenswear & Underwear/Beauty & Personal Care | - | 11M-20M | Collaborate |
| 18 | lizzo | Womenswear & Underwear/Beauty & Personal Care/Toys & Hobbies | - | 11M-20M | Collaborate |
| 19 | Adam W | Menswear & Underwear/Womenswear & Underwear/Beauty & Personal Care | - | 11M-20M | Collaborate |
| 20 | larray | Menswear & Underwear/Beauty & Personal Care/Fashion Accessories | - | 11M-20M | Collaborate |