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Personalisation software

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Personalisation is a marketing strategy that is used to create a unique and tailored experience for each consumer. This is done via customising products, services and content, as well as targeting specific messages and offers to individual users based on their interests and behaviour.

This chart displays the market share of the top 10 Personalisation software in 2025, highlighting the most popular tools used by online merchants.1. Bold Commerce leads with a notable 17.12% share.2. In second place, Attentive at 12.47% share.3. Meanwhile, Printful at 12.26% share.
  1. Twik501-1K installs
    Twik provides a automated, no-configuration business intelligence & personalization automation engine.
  2. Dynamic Yield501-1K installs
    Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
  3. Salesforce Interaction Studio301-500 installs
    Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
  4. Monetate301-500 installs
    Monetate is a company that specializes in providing personalisation and customer experience optimisation solutions to businesses.
  5. Personizely301-500 installs
    Personizely is a conversion marketing toolkit which helps websites and ecommerce stores better engage with visitors using website widgets and personalisation.
  6. Yieldify201-300 installs
    Yieldify is a customer journey optimisation platform that brings personalisation to the full customer journey.
  7. Customily201-300 installs
    Customily is an online product personalisation software.
  8. Movable Ink201-300 installs
    Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
  9. Sailthru201-300 installs
    Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
  10. Linx Impulse201-300 installs
    Linx Impulse is a personalisation, media and retargeting solutions built by Linx.
  11. Findify101-200 installs
    Findify is an intelligent ecommerce search, navigation and personalisation solution.
  12. WebEngage101-200 installs
    WebEngage is a customer data platform and marketing automation suite.
  13. Trbo101-200 installs
    Trbo is a personalisation, recommendations, A/B testing platform from Germany.
  14. The Hotels Network101-200 installs
    The Hotels Network provides a SaaS software that enhances hotelier websites with predictive marketing personalisation and user behavior analytics.
  15. Raptor101-200 installs
    Raptor is a personalisation engine based on machine learning that analyses and learns about the user's behavior and unique browser history.
  16. Unbxd101-200 installs
    Unbxd is an ecommerce product discovery platform that applies artificial intelligence and advanced data sciences to connect shoppers to the products they are most likely to buy.
  17. Kibo Personalization101-200 installs
    Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
  18. RichRelevance101-200 installs
    RichRelevance is a cloud-based omnichannel personalisation platform built to help Retailers, B2B, financial services, travel and hospitality, and branded manufacturers personalise their customer experiences.
  19. Cxense101-200 installs
    Cxense was an AI-powered data management and intelligent personalisation platform.
  20. Triggerbee101-200 installs
    Triggerbee is an onsite personalisation platform that lets you use customer and behavioral data to build and launch personalised campaigns.

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