Customer data platform software
Updated at:A customer data platform (CDP) is a type of enterprise software that creates a unified, real-time view of an individual customer by combining data from multiple sources and enabling marketers to use it throughout the customer journey. This data can be obtained from a variety of sources such as website visits, marketing campaigns, customer support incidents, and purchases. A CDP then makes it possible to create a comprehensive profile of each customer and store it in one central repository. With this information, marketers and sales teams can develop more personalized strategies, target the right people with the right messages, and measure the success of their campaigns.
This chart displays the market share of the top 10 Customer data platform software in 2025, highlighting the most popular tools used by online merchants.1. Segment leads with a notable 32.47% share.2. In second place, Adobe Experience Platform Identity Service at 13.98% share.3. Meanwhile, Tealium at 8.73% share.
- Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.Segment1K-10K installs
- Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.Adobe Experience Platform Identity Service1K-10K installs
- Tealium provides a sales enterprise tag management system and marketing software.Tealium1K-10K installs
- Emarsys is a cloud-based B2C marketing platform.Emarsys1K-10K installs
- SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.SALESmanago1K-10K installs
- Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.Listrak501-1K installs
- Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.Insider501-1K installs
- Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.Exponea501-1K installs
- eSputnik is a marketing automation service for ecommerce.eSputnik301-500 installs
- Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.Cooladata301-500 installs
- PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.PriceSpider201-300 installs
- Ometria is a customer insight and marketing automation platform.Ometria201-300 installs
- Datatrics is a data-driven marketing platform that provides businesses with advanced tools and analytics to optimise customer experiences, personalise marketing campaigns, and drive engagement through data-driven insights and automation.Datatrics101-200 installs
- Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.Rudderstack101-200 installs
- Treasure Data is the only enterprise customer data platform.Treasure Data101-200 installs
- Salesforce Audience Studio is a customer data marketplace that only other platform users can access.Salesforce Audience Studio101-200 installs
- BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.BlueConic101-200 installs
- Netcore Cloud is a globally recognised marketing technology SaaS company.Netcore Cloud101-200 installs
- Lytics is a customer data platform built for marketing teams.Lytics101-200 installs
- mParticle is a mobile-focused event tracking and data ingestion tool.mParticle101-200 installs