Customer data platform software
Updated at:A customer data platform (CDP) is a type of enterprise software that creates a unified, real-time view of an individual customer by combining data from multiple sources and enabling marketers to use it throughout the customer journey. This data can be obtained from a variety of sources such as website visits, marketing campaigns, customer support incidents, and purchases. A CDP then makes it possible to create a comprehensive profile of each customer and store it in one central repository. With this information, marketers and sales teams can develop more personalized strategies, target the right people with the right messages, and measure the success of their campaigns.
This chart displays the market share of the top 10 Customer data platform software in 2025, highlighting the most popular tools used by online merchants.1. Segment leads with a notable 32.47% share.2. In second place, Adobe Experience Platform Identity Service at 13.98% share.3. Meanwhile, Tealium at 8.73% share.
- Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.Simon51-100 installs
- Tail is a customer data management platform.Tail51-100 installs
- Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.Optimove31-50 installs
- Acquia Customer Data Platform (formerly AgilOne) is a customer data platform for Drupal.Acquia Customer Data Platform21-30 installs
- Sub2Tech is combining real time customer data with industry-leading technology.Sub2Tech21-30 installs
- Antsomi CDP 365 is a AI-enabled customer data platform from Southeast Asia.Antsomi CDP 36511-20 installs
- Zeotap is a customer intelligence platform that helps brands better understand their customers and predict behaviors.Zeotap1-10 installs
- FirstHive is a full-stack customer data platform that enables consumer marketers and brands to take control of their first-party data from all sources.FirstHive1-10 installs
- ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.ChurnZero1-10 installs
- inSided is the only Customer Success Community Platform built to help SaaS companies improve customer success and retention.inSided
- Sitecore Engagement Cloud is a cloud-based customer experience management platform offering content management, personalisation, marketing automation, analytics, and omni-channel delivery for enhancing digital marketing efforts and improving customer experiences.Sitecore Engagement Cloud
- Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements.Totango
- June is a product analytics for subscription businesses. It automatically generates graphs of the metrics users should track by connecting their segment account.June
- Squeezely is a customer data platform (CDP) that provides technical capabilities for data collection, segmentation, audience targeting, campaign orchestration, and analytics, empowering businesses to personalise customer experiences and optimise marketing efforts.Squeezely