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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Google Analytics501K-1M installs
    Google Analytics is a free web analytics service that tracks and reports website traffic.
  2. Facebook Pixel301K-500K installs
    Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
  3. Google Ads Conversion Tracking101K-200K installs
    Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
  4. Pinterest Conversion Tag51K-100K installs
    Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
  5. Hotjar51K-100K installs
    Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.
  6. Google Analytics Enhanced eCommerce51K-100K installs
    Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.
  7. TikTok Pixel51K-100K installs
  8. Microsoft Clarity31K-50K installs
    Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
  9. Matomo Analytics21K-30K installs
    Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.
  10. PayPal Marketing Solutions21K-30K installs
    PayPal Marketing Solutions enables merchants to see shopper insights and provide custom rewards for buyers with PayPal accounts.
  11. Yandex.Metrika21K-30K installs
    Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
  12. Linkedin Insight Tag11K-20K installs
  13. HubSpot Analytics11K-20K installs
    HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
  14. Google Call Conversion Tracking11K-20K installs
    Google Call Conversion Tracking is conversion tracking that shows which search keywords are driving the most calls.
  15. Naver Analytics1K-10K installs
    Naver Analytics is a Korean based analytics service.
  16. Amplitude1K-10K installs
    Amplitude is a web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities.
  17. BugSnag1K-10K installs
    Bugsnag is a cross-platform error monitoring, reporting, and resolution software.
  18. Ahrefs1K-10K installs
    Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
  19. Crazy Egg1K-10K installs
  20. Lucky Orange1K-10K installs
    Lucky Orange is a conversion optimisation tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.

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