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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Mixpanel1K-10K installs
    Mixpanel provides a business analytics service. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.
  2. Dotdigital1K-10K installs
    Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
  3. Hyros1K-10K installs
    Hyros is a marketing analytics and optimisation platform.
  4. Inspectlet1K-10K installs
  5. Luigi’s Box1K-10K installs
  6. CallTrackingMetrics1K-10K installs
    CallTrackingMetrics is a call tracking and marketing attribution solution for contact centers and agencies.
  7. Marchex1K-10K installs
    Marchex is a B2B call and conversational analytics company.
  8. Ezoic501-1K installs
    Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
  9. Trackify X501-1K installs
    Trackify X is a pixel engine that helps merchants backup their pixel data and manage multiple pixels.
  10. Heap501-1K installs
    Heap is an analytics platform.
  11. Roistat501-1K installs
    Roistat is a marketing analytics system.
  12. Quora Pixel501-1K installs
    Quora Pixel is a tool that is placed in your website code to track traffic and conversions.
  13. Gauges501-1K installs
  14. Zoominfo501-1K installs
    ZoomInfo provides actionable B2B contact and company information for sales and marketing teams.
  15. Zipkin501-1K installs
  16. Alexa Certified Site Metrics501-1K installs
    Alexa Certified Site Metrics is an analytics service wich monitors and analyses web traffic and can be used to keep track of user behavior.
  17. Fathom501-1K installs
    Fathom is easy-yet-powerful website analytics that protects digital privacy.
  18. Contentsquare501-1K installs
    Contentsquare is an enterprise-level UX optimisation platform.
  19. Leadinfo501-1K installs
    Leadinfo is a lead generation software that enables you to recognise B2B website visitors.
  20. Etracker501-1K installs
    Etracker is a web optimisation solution.

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