/
Book a demo

Analytics software

Updated at:

Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Histats1-10 installs
    Histats is a simple website visitor analysis and tracking tool.
  2. uMarketingSuite1-10 installs
    uMarketingSuite is a set of diverse features that together form a full marketing suite for the Umbraco platform.
  3. WebMetric1-10 installs
  4. user.com1-10 installs
  5. 51.LA1-10 installs
    51.LA is a Chinese based website visitor counter.
  6. Loglib1-10 installs
    Loglib is a Open Source and Privacy-First web analytics that aims to provide simple yet can be powerful based on your needs.
  7. IBM Coremetrics1-10 installs
  8. Huberway Analytics
    Huberway Analytics is a free web analytics service that tracks and reports website traffic.
  9. Moat
    Moat is a digital ad analytics tool.
  10. Webeyez
    Webeyez is an ecommerce monitoring and analytics solution designed to assist teams in identifying, alerting, prioritising, and resolving operational and technical issues for revenue recovery.
  11. Reinvigorate
  12. Swagify
    Swagify allows you to upsell, cross-sell, and promote, by creating as many completely customizable offers as you want.
  13. Instapage
    Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
  14. hantana
  15. AWStats
  16. OneStat
  17. Grafana
    Grafana is a multi-platform open source analytics and interactive visualisation web application.
  18. Peripl
    Peripl is a French software company that provides cloud-based software solutions for business management, including accounting, invoicing, payroll, and project management.
  19. Tallentor
    Tallentor is a subscription-based software website analytics, heatmap, channel chat intergration.
  20. Site Meter

Discover What's Trending