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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Stack Analytix
    Stack Analytix offers heatmaps, session recording, conversion analysis and user engagement tools.
  2. Ve Global
    Ve Global, formerly known as Ve Interactive, is a global technology company that provides ecommerce businesses with a managed-service of proprietary marketing software and digital advertising solutions.
  3. ShinyStat
  4. DoubleVerify
    DoubleVerify is a software platform for digital media measurement, data, and analytics.
  5. Snoobi
  6. June
    June is a product analytics for subscription businesses. It automatically generates graphs of the metrics users should track by connecting their segment account.
  7. PostHog
    PostHog is the open-source, all-in-one product analytics platform.
  8. Sirge
    Sirge is an analytics platform that tracks website visits, customer behavior, and provides insights to optimise return on ad spend (ROAS) and conversions.
  9. Analyzee
    Analyzee is an analytics tool that allows you to gain insights into visitor behavior and optimise your website's user experience using heatmaps and other analytics features.
  10. Spinnakr
    Spinnakr is a startup with a platform designed to personalise messages on blogs and websites.
  11. Webolytics
    Webolytics is an open API platform designed to track return on advertising spend.
  12. Analysys Ark
  13. Siteimprove
    Siteimprove is a digital analytics and content QA platform.
  14. Splitbee
  15. Noddus
    Noddus offers brands and agencies access to an advanced proprietary content marketing platform automating content production, distribution and analytics.
  16. OneAPM
  17. GoStats
  18. Panelbear
    Panelbear is a simple website performance and traffic analytics tool.

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