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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Oracle Recommendations On Demand1-10 installs
  2. GoatCounter1-10 installs
    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
  3. Clearbit Reveal1-10 installs
    Clearbit Reveal identifies anonymous visitors to websites.
  4. Ackee1-10 installs
    Ackee is a self-hosted, Node.js based analytics tool with a focus on privacy.
  5. AT Internet XiTi1-10 installs
  6. Thesis1-10 installs
    Thesis is a conversion rate optimisation company.
  7. Tinybird1-10 installs
    Tinybird is a cloud-native data processing platform that allows developers and data teams to build real-time data pipelines and perform complex data transformations and analysis at scale.
  8. Syndeca1-10 installs
    Syndeca is a visual commerce platform that allows brands to quickly create engaging, actionable campaigns.
  9. Mint1-10 installs
    Mint is an extensible, self-hosted web site analytics program.
  10. WP-Statistics1-10 installs
    WP-Statistics is a WordPress plugin which allows you to know your website statistics.
  11. ip-label1-10 installs
  12. GrowingIO1-10 installs
  13. UserZoom1-10 installs
    UserZoom is a cloud-based user experience solution.
  14. Jirafe1-10 installs
  15. Traek1-10 installs
    Traek is a website insights, analytics and lead generation tool.
  16. Airship1-10 installs
    Airship is an American company that provides marketing and branding services. Airship allows companies to generate custom messages to consumers via push notifications, SMS messaging, and similar, and provides customer analytics services.
  17. Engagio1-10 installs
  18. Tencent Analytics (腾讯分析)1-10 installs
  19. Yahoo! Web Analytics1-10 installs
  20. SegmentStream1-10 installs
    SegmentStream is a AI-powered marketing analytics platform built for data-driven CMOs, web analysts and performance marketing teams.

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