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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Errorception21-30 installs
    Errorception is a error reporting service for client-side in-browser JavaScript errors.
  2. Glassbox21-30 installs
    Glassbox is an Israeli software company. It sells session-replay analytics software and services.
  3. Wask21-30 installs
    Wask is a platform that offers businesses a dedicated library code to analyse website visitors, track visitor behaviour, monitor website events, and gather retention cohort data effectively.
  4. Freespee21-30 installs
  5. INFOnline21-30 installs
  6. InMoment11-20 installs
    InMoment provides SaaS based customer survey and enterprise feedback management solutions.
  7. Measured11-20 installs
    Measured is an analytics platform to measure efficiency of marketing channels.
  8. SiteVibes11-20 installs
    SiteVibes is a cloud-based user generated content and visual marketing platform.
  9. Sprig11-20 installs
    Sprig is a UX analysis and management tool to understand what motivates customers to sign up, engage, and remain loyal to products.
  10. Hubalz11-20 installs
    Hubalz is an all-in-one analytics and marketing tool.
  11. Adjust11-20 installs
    Adjust is the mobile marketing analytics platform.
  12. Vercel Analytics11-20 installs
  13. Acquia Personalization11-20 installs
    Acquia Personalization (formerly Acquia Lift) lets you track customers' behavior throughout your website.
  14. Webtrends1-10 installs
  15. Koala1-10 installs
    Koala is an analytical product with CRM features that helps businesses efficiently identify and track prospects, providing valuable insights and streamlining the sales process.
  16. ClickHeat1-10 installs
  17. LinkMink1-10 installs
    LinkMink is an affiliate tracking and management for SaaS companies.
  18. Countly1-10 installs
  19. Air3601-10 installs
    Air360 is a technology company that specialises in performance-enhancing, mobile and ecommerce experience analytics.
  20. Twitter Analytics1-10 installs
    Twitter Analytics is a built-in data-tracking platform that shows you insights specific to your Twitter account and activity.

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