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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. VWO1K-10K installs
    VWO is a website testing and conversion optimisation platform.
  2. Smartlook1K-10K installs
    Smartlook is a qualitative analytics solution for websites and mobile apps.
  3. Mouse Flow1K-10K installs
  4. Quantcast Measure1K-10K installs
    Quantcast Measure is an audience insights and analytics tool.
  5. VK Pixel1K-10K installs
    VK is a Russian online social media and social networking service.
  6. CallRail1K-10K installs
    CallRail is a service that tracks and manages your phone leads, helping businesses to determine which marketing campaigns are driving quality leads.
  7. Elevar1K-10K installs
    Elevar is an official Shopify Plus Partner data collection and marketing monitoring tool.
  8. Statcounter1K-10K installs
  9. Adobe Analytics1K-10K installs
    Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
  10. comScore1K-10K installs
    comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
  11. Dynatrace1K-10K installs
    Dynatrace is a technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimise application performance and development, IT infrastructure, and user experience for businesses and government agencies throughout the world.
  12. Liveinternet1K-10K installs
  13. FullStory1K-10K installs
    FullStory is a web-based digital intelligence system that helps optimize the client experience.
  14. Skai1K-10K installs
    Skai (formerly Kenshoo) is a marketing activation solution for brands and agencies.
  15. Triple Whale1K-10K installs
    The Triple Whale platform combines centralization, visualization, and attribution into a dashboard that presents and illustrates KPIs in an actionable way.
  16. Plausible1K-10K installs
    Plausible is an open-source alternative to Google Analytics.
  17. Piwik PRO Core1K-10K installs
    Piwik PRO Core is a free alternative to Google Analytics that is privacy & compliance focused.
  18. Leadfeeder1K-10K installs
    Leadfeeder is a B2B visitor identification software that tracks and identifies companies that visit your website.
  19. Clicky1K-10K installs
    Clicky is web an analytics tool which helps you to get real-time analysis including spy view.
  20. Open Web Analytics1K-10K installs

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