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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Woopra201-300 installs
  2. Carrot quest101-200 installs
    Carrot quest is a customer engagement and communication platform that aids businesses in improving interactions with users and customers through targeted messaging, in-app messaging, live chat, email campaigns, and user behavior tracking.
  3. Appsflyer101-200 installs
    AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
  4. Mapp101-200 installs
    Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
  5. Delacon101-200 installs
    Delacon provides Australian businesses with Call Tracking, Call Management and Speech Analytics solutions.
  6. MoEngage101-200 installs
    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
  7. Branch101-200 installs
    Branch is a mobile deep linking system to increase engagement and retention.
  8. WildJar101-200 installs
    WildJar is a call tracking and intelligence platform which helps you understand where your leads are coming from, who is calling you, what your conversations are about and connect that data into other platforms.
  9. Umami101-200 installs
    Umami is a self-hosted web analytics solution. It's goal is to provide a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.
  10. Oracle Moat Measurement101-200 installs
    Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.
  11. Profitwell101-200 installs
  12. CNZZ101-200 installs
  13. Chartbeat101-200 installs
  14. The Hotels Network101-200 installs
    The Hotels Network provides a SaaS software that enhances hotelier websites with predictive marketing personalisation and user behavior analytics.
  15. CleverTap101-200 installs
    CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
  16. Avanser101-200 installs
    Avanser allow you to track every call and enable your business to make better-informed decisions based on your phone calls.
  17. PixelYourSite101-200 installs
    PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.
  18. SalesReps.io101-200 installs
    SalesReps.io is a sales representative performance and commission reporting software provider.
  19. ChannelAdvisor101-200 installs
    ChannelAdvisor is a provider of cloud-based solutions to ecommerce companies.
  20. HockeyStack101-200 installs
    HockeyStack is a San Francisco-based analytics and attribution tool for B2B companies.

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