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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Google Ads101K-200K installs
    Google Ads is an online advertising platform developed by Google.
  2. Pinterest Ads51K-100K installs
    Pinterest Ads is an online advertising platform developed by Pinterest.
  3. Microsoft Advertising31K-50K installs
    Microsoft Advertising is an online advertising platform developed by Microsoft.
  4. Google AdSense21K-30K installs
    Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
  5. Twitter Ads21K-30K installs
    Twitter Ads is an advertising platform for Twitter 'microblogging' system.
  6. Criteo11K-20K installs
    Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
  7. 33Across1K-10K installs
    33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
  8. AdRoll1K-10K installs
    AdRoll is a digital marketing technology platform that specializes in retargeting.
  9. Linkedin Ads1K-10K installs
    Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
  10. PubMatic1K-10K installs
    PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
  11. Rubicon Project1K-10K installs
    Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
  12. Snap Pixel1K-10K installs
    Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
  13. Amazon Advertising1K-10K installs
    Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
  14. TripleLift1K-10K installs
    TripleLift is an advertising technology company providing native programmatic to buyers and sellers.
  15. Taboola1K-10K installs
    Taboola is a content discovery & native advertising platform for publishers and advertisers.
  16. LiveIntent1K-10K installs
    LiveIntent is an email ad monetization platform.
  17. Google Publisher Tag1K-10K installs
    Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
  18. Sovrn1K-10K installs
    Sovrn is a advertising products and services provider for publishers.
  19. Index Exchange1K-10K installs
    Index Exchange is a customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time.
  20. theTradeDesk1K-10K installs
    theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

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