/
Book a demo

Advertising software

Updated at:

Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Podsights301-500 installs
    Podsights is attribution technology platform that brands and agencies use to measure and scale their podcast advertising
  2. LKQD201-300 installs
    LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
  3. Basis Technologies201-300 installs
    Basis Technologies, formerly ‘Centro,’ provides cloud-based workflow automation and business intelligence software for marketing.
  4. SHE Media201-300 installs
    SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
  5. Nextdoor Ads201-300 installs
    Nextdoor Ads is an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor.
  6. ADFOX201-300 installs
    ADFOX is an advertising management platform for media publishers.
  7. DoubleClick Ad Exchange (AdX)201-300 installs
    DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
  8. Optimise201-300 installs
    Optimise Media Group is a UK-based performance advertising network.
  9. Tatari101-200 installs
    Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms.
  10. Smart Ad Server101-200 installs
    Smart Ad Server is an adserving and RTB platform.
  11. Infolinks101-200 installs
    Infolinks is an online advertising platform for publishers and advertisers.
  12. AD EBiS101-200 installs
    AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.
  13. Dealer Spike101-200 installs
    Dealer Spike is a digital marketing and advertising company focused that helps dealers grow their business.
  14. Affiliate B101-200 installs
    Affiliate B is an advertising system that allows site operators (HP, blogs, e-mail newsletters, etc.) to place advertiser advertisements on their own sites.
  15. Sonobi101-200 installs
    Sonobi is an ad technology developer that designs advertising tools and solutions for the media publishers, brand advertisers and media agencies.
  16. AcuityAds101-200 installs
    AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
  17. DoubleClick Campaign Manager (DCM)101-200 installs
  18. MGID101-200 installs
    MGID is a programmatic advertising platform frequently used by misinformation websites.
  19. Broadstreet101-200 installs
    Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
  20. Ad Lightning101-200 installs
    Ad Lightning is an programmatic ads monitoring and audit service.

Discover What's Trending