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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. FirstImpression.io1-10 installs
    FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
  2. AdRecover1-10 installs
    AdRecover is a tool that helps online publishers monetise their Adblock inventory.
  3. Chitika1-10 installs
  4. Assertive Yield1-10 installs
    Assertive Yield is a SaaS company that specialises in helping SSPs (Supply-Side Platforms), publishers, and ad networks optimise their advertising revenue through real-time attribution and yield optimisation strategies.
  5. Advert Stream1-10 installs
  6. TrafficStars1-10 installs
    TrafficStars is a self-served ad network and ad exchange that operates mainly in adult-related verticals.
  7. EthicalAds1-10 installs
    EthicalAds is a privacy-preserving ad network targeting developers.
  8. Fusion Ads1-10 installs
  9. Titan1-10 installs
  10. AdBridg1-10 installs
    AdBridg is a bidding solutions provider for publishers looking to maximize their programmatic revenues.
  11. SabaVision
    SabaVision, one of the core products of SabaIdea, is Iran's largest online advertising agency.
  12. Facebook Ads
    Facebook Ads is an online advertising platform developed by Facebook.
  13. Wazimo
    Wazimo is a digital media company focused on combining engaging content with advanced real-time tendering (RTB) capabilities.
  14. Header Bidding Ai
    Header Bidding Ai is a provider of an automated and managed header bidding solution. Header bidding cutting-edge technique where publishers offer their ad inventory to many ad exchanges.
  15. SpotX
    SpotX is a video advertising platform.
  16. Amobee
    Amobee is a cloud-based advertising and data management platform.
  17. BittAds
  18. RevJet
    RevJet is the first comprehensive Ad Experience Platform, for every audience, channel, format, inventory, and device.
  19. DTScout
    DTScout is a marketing data intelligence software.
  20. PubGuru
    PubGuru is a header wrapper and ad ops platform.

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