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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Aniview Ad Server11-20 installs
    Aniview Ad Server is a technology developed by Aniview, a company that specialises in providing video advertising solutions. The Aniview Ad Server is a platform designed to manage and serve video ads to publishers, advertisers, and agencies.
  2. Beeswax11-20 installs
    Beeswax offers Bidder-as-a-Service solution.
  3. Automatad11-20 installs
    Automatad is a digital media products company that provides a suite of programmatic monetisation solutions.
  4. DoubleClick Floodlight11-20 installs
  5. JuicyAds11-20 installs
    JuicyAds is a legitimate advertising network that specializes in adult content.
  6. Adverticum11-20 installs
    Adverticum is the developer and operator of Hungary's market leading online ad serving solution, the Adverticum AdServer.
  7. Admo.tv11-20 installs
    Admo.tv is a company developing a TV and radio analytics platform.
  8. Carbon Ads1-10 installs
    Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
  9. Sharethrough1-10 installs
    Sharethrough is a software company that powers in-feed advertising for brands and publishers.
  10. Advally1-10 installs
    Advally is an advertising platform for publishers.
  11. Vidazoo1-10 installs
    Vidazoo is a video content and yield management platform.
  12. OpenX1-10 installs
    OpenX is a programmatic advertising technology company.
  13. Cluep1-10 installs
    Cluep's artificially intelligent mobile ad platform targets people based on what they are sharing, how they are feeling and where they go in the physical world.
  14. snigel AdEngine1-10 installs
    snigel AdEngine is a header bidding solution product from snigel.
  15. Unruly1-10 installs
    Unruly is a video advertising platform.
  16. Container Media Group1-10 installs
    Container Media Group offers technical solutions for agencies and brands to plan, execute, optimise, and report on advertising campaigns. They specialise in creating engaging custom creatives and utilise advanced tracking pixels to monitor user advertising activity across media channels.
  17. Yieldlab1-10 installs
  18. AnyClip1-10 installs
    AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.
  19. OpenWeb1-10 installs
    OpenWeb is a social engagement platform that builds online communities around digital content.
  20. Verizon Media1-10 installs
    Verizon Media is a tech and media company with global assets for advertisers, consumers and media companies.

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