15 TikTok Top-Selling Products in September 2025

September 2025 transformed TikTok Shop into an even more sophisticated and dynamic shopping engine. This month, the platform’s algorithm championed a fresh wave of product success, driven by powerful creator-led campaigns and highly strategic promotional angles. Unlike past trends, the top-trending products that dominated the feed—spanning functional nutrition and wellness supplements, targeted beauty solutions, and clever home utility gadgets—stood out due to their exceptional functional utility, clear visual appeal, and ability to command consumer confidence in premium categories.

Whether you’re managing a brand, optimizing your sales funnel, or simply enjoy spotting the next big viral hit before it takes off, these top-performing items are essential viewing. The winning combination remains consistent: the right product, backed by verifiable effectiveness and compelling creator storytelling, is the most reliable method for driving significant conversions and maximizing Gross Merchandise Value (GMV).

To inform your strategic planning for the critical final quarter of the year, the 15 TikTok top-selling products in September 2025 provide a robust and actionable benchmark of what truly resonates with today’s savvy social commerce shopper.

GuruNanda Whitening Strips

This product is a 7-day teeth whitening treatment from GuruNanda, containing 7 packets with 2 strips each (total 14 strips). Designed with an enamel-safe formula, it is gentle on sensitive teeth, making it suitable for those with tooth sensitivity concerns. The non-slip, dry strip technology ensures the strips stay securely in place during use, allowing for convenient and effective whitening without mess.

• Category: Beauty & Personal Care/Nasal & Oral Care/Teeth Whitening
• Price: $8.99
• Sales Increment: 113.6K
• GMV Increment in September 2025: $1M
• Total GMV: $7.96M
• New Influencers to promote: 2.7K
• New Videos: 2.7K
• New Live Streaming: 323

MISSHA Perfect Cover BB Cream

This is an official BB cream from MISSHA, designed to provide perfect coverage while offering sun protection with SPF 42 and PA+++. The 50ml size ensures long-lasting use. It likely combines skincare benefits with makeup, such as moisturizing, evening out skin tone, and concealing imperfections, making it a versatile product for daily use.

• Category: Beauty & Personal Care/Makeup/BB & CC Creams
• Price: $11.50
• Sales Increment: 76.3K
• GMV Increment in September 2025: $982K
• Total GMV: $2.88M
• New Influencers to promote: 1.9K
• New Videos: 5.1K
• New Live Streaming: 275

TOPLUX Magnesium Complex

This product is a magnesium supplement designed to provide 1000mg of magnesium per serving, formulated with 8 essential forms of magnesium. It is specifically tailored for individuals focused on fitness and overall health, aiming to support various bodily functions such as muscle recovery, energy production, and nerve health. As an "edible" supplement, it is likely available in an easy-to-consume form like capsules or tablets, making it convenient for daily use as part of a fitness or wellness routine.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $14.97
• Sales Increment: 67.1K
• GMV Increment in September 2025: $1M
• Total GMV: $4.87M
• New Influencers to promote: 1.2K
• New Videos: 3.2K
• New Live Streaming: 422

Bathroom Sink Stopper Hair Catcher

This product is a practical home supply designed for bathroom sinks. It functions as both a stopper and a hair catcher, featuring a universal pop-up design that fits most standard sink drains. The stainless steel filter basket effectively traps hair, debris, and other small particles, preventing clogs in the drain pipe. Its pop-up mechanism allows for easy opening and closing to control water flow—simply press down to seal the sink for filling water and press again to release and drain. The durable stainless steel construction ensures long-lasting use and resistance to rust, making it easy to clean and maintain.

• Category: Home Supplies/Bathroom Supplies/Bathroom Gadgets
• Price: $10.99
• Sales Increment: 60.5K
• GMV Increment in September 2025: $422.8K
• Total GMV: $591.42K
• New Influencers to promote: 8
• New Videos: 19
• New Live Streaming: 2

Protein Loaded Instant Coffee Packets

This product is a convenient, on-the-go coffee beverage designed for easy preparation at home. It combines the energy boost of coffee with added protein and essential vitamins, making it a nutritious choice for busy lifestyles. The packets support both hot and cold preparation, including rapid cold brew, catering to versatile drinking preferences. As a viral sensation, it likely offers a trendy, flavorful option that balances functionality (energy, nutrition) with convenience.

• Category: Food & Beverages/Drinks/Coffee
• Price: $2.30
• Sales Increment: 69K
• GMV Increment in September 2025: $171.7K
• Total GMV: $637.17K
• New Influencers to promote: 179
• New Videos: 641
• New Live Streaming: 143

GOLI Zero Sugar Vitamin Gummies 3-Pack

This product is a bestselling health trio designed as the world’s first 3-in-1 formula combining prebiotics, postbiotics, and probiotics. It includes Apple Cider Vinegar infused with Vitamin B12 and probiotics to target bloating, along with Ashwagandha & L-Theanine for stress support, and Vitamin D gummies for overall wellness. Crafted to be gluten-free, vegan, non-GMO, and gelatin-free, it prioritizes clean, inclusive nutrition.

• Category: Home Supplies/Bathroom Supplies/Bathroom Gadgets
• Price: $28.56
• Sales Increment: 82K
• GMV Increment in September 2025: $2.3M
• Total GMV: $10.6M
• New Influencers to promote: 1.9K
• New Videos: 16.7K
• New Live Streaming: 2

Soft Elastic Breathable Shoe Insoles

This product is a type of shoe insole designed with soft, elastic, and breathable materials. It features lightweight properties and sweat-absorbent capabilities, aiming to provide comfort and reduce foot fatigue when used in bedroom footwear (such as slippers or indoor shoes).

• Category: Home Supplies/Bathroom Supplies/Bathroom Gadgets
• Price: $28.56
• Sales Increment: 82K
• GMV Increment in September 2025: $2.3M
• Total GMV: $10.6M
• New Influencers to promote: 1.9K
• New Videos: 16.7K
• New Live Streaming: 2

Dr.Melaxin Calcium Volume Multi Balm

This product is an official offering from Dr.Melaxin, a Korean cosmetics brand, available for sale in the United States under the "Beauty & Personal Care" category. As a multi-balm, it likely features a versatile, concentrated formula centered around calcium, which may play a role in supporting skin health and resilience. The key benefits highlighted are anti-aging and addressing sagging skin, suggesting it is designed to help reduce the appearance of fine lines, wrinkles, and loss of elasticity, promoting a firmer, more youthful complexion.

• Category: Beauty & Personal Care/Skincare/Moisturizers & Mists
• Price: $23.00
• Sales Increment: 53.4K
• GMV Increment in September 2025: $1.2M
• Total GMV: $2.86M
• New Influencers to promote: 691
• New Videos: 3K
• New Live Streaming: 148

TARTE Colored Clay Undereye Corrector

This product is a CC (Color Correcting) undereye corrector from the brand tarte, formulated with colored clay. It is designed to target and correct common undereye concerns such as dark circles, discoloration, and dullness. The colored clay likely helps to absorb excess oil, soothe the delicate under-eye area, and provide a smooth, even base for makeup. As a CC product, it may also offer light coverage, skin-nourishing benefits, and a natural finish, making it suitable for both everyday use and as a primer under concealer.

• Category: Beauty & Personal Care/Makeup/BB & CC Creams
• Price: $32.00
• Sales Increment: 52.2K
• GMV Increment in September 2025: $1.7M
• Total GMV: $13.49M
• New Influencers to promote: 575
• New Videos: 2K
• New Live Streaming: 368

NEURO Energy Caffeine Mints

This product is a sugar-free energy supplement available in both gum and mint forms, designed to boost energy and enhance focus. It combines key ingredients: caffeine for a quick energy lift, L-theanine to promote calm alertness (reducing potential caffeine jitters), and B vitamins (B12 and B6) to support metabolic function and sustained energy. The peppermint flavor offers a refreshing taste, making it a convenient on-the-go option for those needing a mental or physical pick-me-up without added sugar.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $21.59-26.77
• Sales Increment: 53.9K
• GMV Increment in September 2025: $1.3M
• Total GMV: $22.5M
• New Influencers to promote: 1.1K
• New Videos: 4.7K
• New Live Streaming: 232

Kind Patches 30 Berberine Patches

This product is a pack of 30 berberine patches designed for steady release, suitable for a 1-month supply. Berberine is a compound often associated with various health benefits, and these patches offer a convenient, non-oral delivery method. They are vegan, making them accessible to individuals following plant-based lifestyles.

• Category: Health/Nutrition & Wellness/Vitamins, Minerals & Wellness Supplements
• Price: $12.74
• Sales Increment: 48.7K
• GMV Increment in September 2025: $620.8K
• Total GMV: $5.65M
• New Influencers to promote: 2.9K
• New Videos: 4.4K
• New Live Streaming: 480

34PCS Big Eye Steel Needles Set

This product is a comprehensive set of 34 steel sewing needles designed for handmade quilting and sewing projects. The needles feature a "big eye" design, making it easier to thread various types of threads, including thicker quilting threads or decorative yarns. They are long and thin, ideal for precise stitching, detailed handwork, and navigating through multiple layers of fabric—common in quilting, upholstery, or DIY sewing crafts. The kit is tailored to meet the needs of both hobbyists and crafters working on creative sewing projects.

• Category: Textiles & Soft Furnishings/Fabrics & Sewing Supplies/Needles
• Price: $7.59-$9.02
• Sales Increment: 47.2K
• GMV Increment in September 2025: $442.1K
• Total GMV: $586.4K
• New Influencers to promote: 68
• New Videos: 94
• New Live Streaming: 1

FeelinGirl Women's Wireless Sculpt Bra

This product is a versatile women's bra designed for all-day comfort and functionality. It features a wireless and underwire-free construction, eliminating discomfort often associated with traditional bras, while the unlined design ensures a lightweight, natural feel. The seamless fabric makes it ideal for wearing under tight-fitting or thin clothing like T-shirts, as it prevents visible lines. Additionally, its cami-style silhouette and sculpting design offer gentle support, making it suitable for everyday wear, light sports activities, or as a basic layering piece. Available in sizes up to 44DD, it caters to a wide range of body types.

• Category: Womenswear & Underwear/Women's Underwear/Bras
• Price: $13.99
• Sales Increment: 48.0K
• GMV Increment in September 2025: $663.8K
• Total GMV: $6.85M
• New Influencers to promote: 369
• New Videos: 755
• New Live Streaming: 57

6.6FT 4-in-1 USB-C Cable

This product is a 6.6-foot (approximately 2-meter) 4-in-1 USB-C cable offered with a "Buy 1 get 1 free" promotion, sold in the United States under the "Phones & Electronics" category. It features PD fast charging technology to quickly power up devices, supports data sync functionality for transferring files between devices, and is constructed with durable aluminum material. The cable is designed with multiple connectors: USB-A, USB-C, and Lightning, making it compatible with a wide range of devices such as smartphones (including iPhones and Android phones), tablets, laptops, and other electronics that use these common ports.

• Category: Phones & Electronics/Mobile Phone Accessories/Cables, Chargers & Adapters
• Price: $6.99
• Sales Increment: 46.2K
• GMV Increment in September 2025: $284.1K
• Total GMV: $333.93K
• New Influencers to promote: 159
• New Videos: 316
• New Live Streaming: 0

R&W Co. Highly Scented Mop Soap

This product is a concentrated mop soap from R&W Co., designed for home cleaning. The concentrated formula means a little goes a long way, making it cost-effective for regular use. It features a strong, pleasant scent that leaves your floors smelling fresh after mopping. The 32oz/900g size provides ample supply for extended cleaning needs, suitable for various floor types in household environments.

• Category: Home Supplies/Home Care Supplies/Household Cleaners
• Price: $12.19
• Sales Increment: 47K
• GMV Increment in September 2025: $598.4K
• Total GMV: $10.41M
• New Influencers to promote: 624
• New Videos: 2.4K
• New Live Streaming: 247