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Marketing automation software

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Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.

This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.05% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
  1. MailChimp51K-100K installs
    Mailchimp is a marketing automation platform and email marketing service.
  2. Klaviyo51K-100K installs
    Klaviyo is an email marketing platform for online businesses.
  3. PayPal Marketing Solutions21K-30K installs
    PayPal Marketing Solutions enables merchants to see shopper insights and provide custom rewards for buyers with PayPal accounts.
  4. HubSpot11K-20K installs
    HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
  5. Omnisend11K-20K installs
    Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
  6. Privy11K-20K installs
    Privy is a all-in-one marketing automation platform for ecommerce.
  7. PushOwl1K-10K installs
    PushOwl is a push notification platform for ecommerce stores.
  8. Sendinblue1K-10K installs
    Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
  9. ActiveCampaign1K-10K installs
    ActiveCampaign is email and marketing automation software.
  10. MailerLite1K-10K installs
    MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
  11. Automizely1K-10K installs
    Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
  12. Mailmunch1K-10K installs
    Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
  13. OneSignal1K-10K installs
    OneSignal is a customer engagement messaging solution.
  14. OptinMonster1K-10K installs
    OptinMonster is a conversion optimisation tool that allows you to grow your email list.
  15. Zotabox1K-10K installs
    Zotabox is marketing tool which includes popups, header bars, page/form builder, testimonial, live chat, etc.
  16. Postscript1K-10K installs
    Postscript is an SMS and MMS marketing platform for Shopify stores.
  17. Constant Contact1K-10K installs
    Constant Contact is a marketing automation and email marketing solution.
  18. RD Station1K-10K installs
    RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
  19. Yotpo SMSBump1K-10K installs
    SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.
  20. Drip1K-10K installs
    Drip is a marketing automation platform built for ecommerce.

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