Marketing automation software
Updated at:Marketing automation is a form of software used to automate and streamline marketing processes such as email campaigns, social media posts, content management, customer segmentation, customer retention, and more. It allows marketers to focus on core activities such as A/B testing campaigns and customer loyalty. This in turn helps them to improve conversions and customer engagement.
This chart displays the market share of the top 10 Marketing automation software in 2025, highlighting the most popular tools used by online merchants.1. MailChimp leads with a notable 26.78% share.2. In second place, Klaviyo at 24.06% share.3. Meanwhile, PayPal Marketing Solutions at 6.38% share.
- MailChimp51K-100K installs
- Klaviyo51K-100K installs
- PayPal Marketing Solutions21K-30K installs
- HubSpot11K-20K installs
- Omnisend11K-20K installs
- Privy11K-20K installs
- PushOwl1K-10K installs
- Sendinblue1K-10K installs
- ActiveCampaign1K-10K installs
- MailerLite1K-10K installs
- Automizely1K-10K installs
- Mailmunch1K-10K installs
- OneSignal1K-10K installs
- OptinMonster1K-10K installs
- Zotabox1K-10K installs
- Postscript1K-10K installs
- Constant Contact1K-10K installs
- RD Station1K-10K installs
- Yotpo SMSBump1K-10K installs
- Drip1K-10K installs