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Loyalty & rewards software

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Loyalty & rewards is a rewards program of a company which rewards customers based on their purchase frequency, the amount they spend, or other activities such as referrals. Through loyalty & rewards programs, companies reward customers with points, discounts, gifts, or other incentives in order to build customer loyalty and encourage repeat purchases.

This chart displays the market share of the top 10 Loyalty & rewards software in 2025, highlighting the most popular tools used by online merchants.1. Smile leads with a notable 59.38% share.2. In second place, Yotpo Loyalty & Referrals at 20.10% share.3. Meanwhile, LoyaltyLion at 13.12% share.
  1. Smile11K-20K installs
    Smile is a provider of ecommerce loyalty programs.
  2. Yotpo Loyalty & Referrals1K-10K installs
    Yotpo is a user-generated content marketing platform.
  3. LoyaltyLion1K-10K installs
    LoyaltyLion is a data-driven ecommerce loyalty and engagement platform.
  4. Talkable501-1K installs
    Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
  5. Gameball301-500 installs
    Gameball is a loyalty & retention platform that offers gamified customer engagement tools for customers such as rewards, points, and referrals.
  6. ReferralCandy201-300 installs
    ReferralCandy is a marketing platform that gets shoppers to refer their friends.
  7. Zinrelo101-200 installs
    Zinrelo is an enterprise-grade, loyalty rewards platform.
  8. Lootly101-200 installs
    Lootly is a loyalty and referral marketing automation software suite for ecommerce businesses.
  9. Extole51-100 installs
    Extole is an online marketing platform that enables brands and businesses to get new customers through loyalty and referral programs.
  10. Beans51-100 installs
    Beans is a provider of ecommerce loyalty programs.
  11. Flocktory31-50 installs
    Flocktory is a social referral marketing platform that enables users to share personalised offers via social networks.
  12. Redonner21-30 installs
    This company promotes the collection and recycling of textiles by rewarding each donation of clothing made on its website with 'Re' points, allowing you to benefit from advantages and discounts at more than 70 partner brands.
  13. Rise.ai11-20 installs
    Rise.ai is a strategic re-engagement solution that provides brands and retailers with a unique currency of their own.
  14. Nift11-20 installs
    Nift is a marketing program for pools of local businesses. Businesses give Nift gift cards to thank and reward their customers for taking actions, like signing up for a newsletter, referring a friend, or making a purchase.
  15. BON Loyalty1-10 installs
    BON Loyalty is a free rewards and referrals app that helps merchants increase customer engagement with captivating points, rewards & referral program.
  16. SaaSquatch1-10 installs
    SaaSquatch is a cloud-based loyalty, referral and rewards marketing platform.
  17. SpurIT Loyalty App
    SpurIT Loyalty App is a turnkey solution allowing you to reward existing customers in a number of ways.

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