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Customer data platform software

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A customer data platform (CDP) is a type of enterprise software that creates a unified, real-time view of an individual customer by combining data from multiple sources and enabling marketers to use it throughout the customer journey. This data can be obtained from a variety of sources such as website visits, marketing campaigns, customer support incidents, and purchases. A CDP then makes it possible to create a comprehensive profile of each customer and store it in one central repository. With this information, marketers and sales teams can develop more personalized strategies, target the right people with the right messages, and measure the success of their campaigns.

This chart displays the market share of the top 10 Customer data platform software in 2024, highlighting the most popular tools used by online merchants.1. Segment leads with a notable 32.48% share.2. In second place, Adobe Experience Platform Identity Service at 13.97% share.3. Meanwhile, Tealium at 8.73% share.