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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2024, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Google Analytics501K-1M installs
  2. Facebook Pixel301K-500K installs
  3. Google Ads Conversion Tracking101K-200K installs
  4. Pinterest Conversion Tag51K-100K installs
  5. Hotjar51K-100K installs
  6. Google Analytics Enhanced eCommerce51K-100K installs
  7. TikTok Pixel51K-100K installs
  8. Microsoft Clarity31K-50K installs
  9. Matomo Analytics21K-30K installs
  10. PayPal Marketing Solutions21K-30K installs
  11. Yandex.Metrika21K-30K installs
  12. Linkedin Insight Tag11K-20K installs
  13. HubSpot Analytics11K-20K installs
  14. Google Call Conversion Tracking11K-20K installs
  15. Naver Analytics1K-10K installs
  16. Amplitude1K-10K installs
  17. BugSnag1K-10K installs
  18. Ahrefs1K-10K installs
  19. Crazy Egg1K-10K installs
  20. Lucky Orange1K-10K installs