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Analytics software

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Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Gemius101-200 installs
  2. Triggerbee101-200 installs
    Triggerbee is an onsite personalisation platform that lets you use customer and behavioral data to build and launch personalised campaigns.
  3. Simple Analytics101-200 installs
    Simple Analytics is a privacy-friendly Google Analytics alternative.
  4. AT Internet Analyzer51-100 installs
  5. Dreamdata51-100 installs
    Dreamdata is a B2B revenue attribution platform.
  6. Demandbase51-100 installs
    Demandbase is a targeting and personalization platform for business-to-business companies.
  7. Blueshift51-100 installs
    Blueshift offers the SmartHub CDP, which helps brands deliver relevant and connected experiences across every customer interaction.
  8. ClickTale51-100 installs
    ClickTale is a SaaS solution enabling organisations to gain visual in-page analytics.
  9. KISSmetrics51-100 installs
  10. Decibel51-100 installs
    Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
  11. Marfeel31-50 installs
    Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
  12. FullContact31-50 installs
    FullContact is a privacy-safe Identity Resolution company building trust between people and brands.
  13. Auryc31-50 installs
    Auryc is a client-side journey intelligence platform that surfaces real-time insights.
  14. Kwai pixel31-50 installs
    Kwai is a social network for short videos and trends.
  15. W3Counter31-50 installs
  16. ExactMetrics31-50 installs
    ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
  17. Acoustic Experience Analytics31-50 installs
    Acoustic Experience Analytics (Tealeaf), formerly known as IBM Tealeaf Customer Experience on Cloud, is a SaaS-based analytics solution that delivers Tealeaf core capabilities in an managed cloud environment. Tealeaf captures and manages each visitor interaction on your website and mobile applications.
  18. LiveSession31-50 installs
    LiveSession helps increase conversion rates using session replays, and event-based product analytics.
  19. Synerise31-50 installs
  20. Oracle Infinity31-50 installs
    Oracle Infinity is a digital analytics platform for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile apps.

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