/
Book a demo

Analytics software

Updated at:

Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.

This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
  1. Ahoy301-500 installs
  2. Navegg301-500 installs
  3. Baidu Analytics (百度统计)301-500 installs
    Baidu Analytics (百度统计) is a free tool for tracking and reporting traffic data of users visiting your site.
  4. ClearSale301-500 installs
    ClearSale offers fraud management and chargeback protection services.
  5. Conversio301-500 installs
    Conversio is an optimisation and analytics agency.
  6. Site Kit301-500 installs
    Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
  7. Medallia301-500 installs
    Medallia (formerly Kampyle) is a complete customer feedback platform that helps digital enterprises listen, understand, and act across all digital touch-points.
  8. MonsterInsights301-500 installs
    MonsterInsights is the most popular Google Analytics plugin for WordPress.
  9. LogRocket301-500 installs
    LogRocket records videos of user sessions with logs and network data.
  10. TrackJs301-500 installs
    TrackJS is an error monitoring agent for production web sites and applications.
  11. Sensors Data201-300 installs
  12. Metrilo201-300 installs
    Metrilo is an ecommerce analytics, email marketing software provider.
  13. Parse.ly201-300 installs
  14. Everflow201-300 installs
    Everflow is a partner marketing analytics platform.
  15. Loggly201-300 installs
    Loggly is a cloud-based log management service provider.
  16. ConvertFlow201-300 installs
    ConvertFlow is the all-in-one conversion marketing platform.
  17. Quantum Metric201-300 installs
    Quantum Metric is a continuous product design platform that helps organizations build better products faster.
  18. Albacross201-300 installs
    Albacross is a lead generation and account intelligence platform. It helps marketing and sales teams identify their ideal customers visiting their website and gives them the insights they need to generate more qualified leads, make prospecting more efficient and close more deals.
  19. Braze201-300 installs
    Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
  20. Lexity201-300 installs
    Lexity is the one-stop-shop of ecommerce services for SMBs.

Discover What's Trending