Analytics software
Updated at:Analytics is the systematic process of collecting and analyzing data in order to gain insights and inform decisions. It involves the use of quantitative techniques to understand, predict, and control business outcomes. Analytics is used in many different industries to track and measure the impact of marketing campaigns, product performance, customer loyalty, financial results, and other key performance indicators.
This chart displays the market share of the top 10 Analytics software in 2025, highlighting the most popular tools used by online merchants.1. Google Analytics leads with a notable 41.31% share.2. In second place, Facebook Pixel at 21.92% share.3. Meanwhile, Google Ads Conversion Tracking at 7.52% share.
- Ahoy301-500 installs
- Navegg301-500 installs
- Baidu Analytics (百度统计)301-500 installs
- ClearSale301-500 installs
- Conversio301-500 installs
- Site Kit301-500 installs
- Medallia301-500 installs
- MonsterInsights301-500 installs
- LogRocket301-500 installs
- TrackJs301-500 installs
- Sensors Data201-300 installs
- Metrilo201-300 installs
- Parse.ly201-300 installs
- Everflow201-300 installs
- Loggly201-300 installs
- ConvertFlow201-300 installs
- Quantum Metric201-300 installs
- Albacross201-300 installs
- Braze201-300 installs
- Lexity201-300 installs