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Affiliate programs software

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Affiliate programs are an internet-based marketing program in which a business rewards one or more affiliates for each customer brought about by the affiliate’s own marketing efforts. An affiliate can be either an individual or a business. Affiliates receive a commission on sales, traffic or clicks generated by their own marketing efforts. Common methods of promotion include blogging, social media sharing, creating content with backlinks to the merchant’s website, search engine optimization (SEO), and creating webpages or videos to advertise the merchant’s product or service.

This chart displays the market share of the top 10 Affiliate programs software in 2025, highlighting the most popular tools used by online merchants.1. AWIN leads with a notable 29.02% share.2. In second place, GoAffPro at 23.64% share.3. Meanwhile, Refersion at 6.80% share.
  1. AccessTrade101-200 installs
    AccessTrade is an affiliate marketing platform based on the CPA model developed by Interspace Co.
  2. Narrativ101-200 installs
    Narrativ is a subscription technology platform for brands to acquire new customers through trusted creators.
  3. Moshimo101-200 installs
    Moshimo is a free affiliate service for individuals.
  4. Affiliate Future101-200 installs
    Affiliate Future is a provider of advertisers with marketing solution through its affiliate network and tools.
  5. Clickbank101-200 installs
  6. Rewardful101-200 installs
    Rewardful is a way for SaaS companies to setup affiliate and referral programs with Stripe.
  7. FirstPromoter51-100 installs
    FirstPromoter is a software platform that helps businesses to create, manage and track their affiliate marketing programs.
  8. Booking.com51-100 installs
    Booking.com is one of the largest ecommerce travel companies in the world. As an affiliate member, you can make up to 40% commission.
  9. eBay Partner Network51-100 installs
    eBay Partner Network is an online referral program where eBay pays commissions to referrers on sales generated by customers they’ve referred.
  10. Duel31-50 installs
    Duel is a customer advocacy marketing platform.
  11. Amazon Associates31-50 installs
    Amazon Associates is an affiliate marketing program that allows website owners and bloggers to create links and earn referral fees when customers click through and buy products from Amazon.
  12. Upfluence21-30 installs
    Upfluence is the all-in-one affiliate and influencer marketing platform for ecommerce and direct-to-consumer brands.
  13. Digistore2421-30 installs
    Digistore24 is a German digital reselling and affiliate marketing platform.
  14. Tolt11-20 installs
    Tolt is an affiliate marketing software designed for SaaS startups.
  15. LinkMink1-10 installs
    LinkMink is an affiliate tracking and management for SaaS companies.
  16. Dovetale1-10 installs
    Dovetale (Acquired by Shopify) helps e-commerce stores recruit, manage, & grow their sales with communities of people who love their products.
  17. Affilo1-10 installs
    Affilo is an all-in-one solution for referrals and affiliate marketing.
  18. CPABuild1-10 installs
    CPABuild is a next generation CPA network with integrated template building and sharing functionality.
  19. ShoutOut1-10 installs
    ShoutOut is a multi-level marketing SaaS solution that allows tracking of affiliates.
  20. FinanceAds
    FinanceAds is a performance marketing agency that has grown affiliate network for the financial sector.