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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Yektanet
    Yektanet is the biggest and most advanced native advertising network in Iran.
  2. Epom
  3. Internet Brands
    Internet Brands is a technology company that operates a variety of web portals and online communities, providing information and services to consumers and businesses across a range of industries.
  4. Sublime
    Sublime (formerly Sublime Skinz) operator of an advertising agency intended to offer skin-based advertising services to clients.
  5. DoubleVerify
    DoubleVerify is a software platform for digital media measurement, data, and analytics.
  6. Dianomi
    Dianomi is an advertiser campaign management software for financial services, premium lifestyle, technology and corporate sectors.
  7. Project Wonderful
  8. The Arena Group
    The Arena Group is a media coalition of professional content destinations. It operates on a shared digital publishing, advertising, and distribution platform, providing a major media-scale alternative to news and information distributed on social platforms.
  9. Sortable
    Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
  10. MadAdsMedia
  11. Adcash
  12. Audiohook
    Audiohook specializes in programmatic audio advertising.
  13. Geniee
    Geniee is an ad technology company.
  14. Primis
    Primis is a video discovery platform for publishers.
  15. Adloox
    Adloox is a European-born buy-side ad verification and insights company.
  16. Zeus Technology
    Zeus Technology is a media monetisation platform that levels the playing field for publishers and advertisers of all sizes.
  17. AdInfinity
  18. Adnegah
    Adnegah is a digital marketing and internet advertising agency.
  19. Veoxa
  20. VerticalScope
    VerticalScope is a Canadian-based technology company that owns and operates a network of online communities and discussion forums focused on a variety of interests and hobbies, such as cars, pets, sports, and technology. VerticalScope generates revenue primarily through advertising, including banner ads, sponsored content, and affiliate marketing.

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