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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. FreakOut101-200 installs
    FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
  2. Media.net101-200 installs
    Media.net is an advertising company focused on providing monetization products to digital publishers.
  3. Adalyser51-100 installs
    Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
  4. Integral Ad Science51-100 installs
    Integral Ad Science is an American publicly owned technology company that analyses the value of digital advertising placements.
  5. BuySellAds51-100 installs
  6. Nativo51-100 installs
    Nativo is an advertising technology provider.
  7. Marfeel31-50 installs
    Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
  8. VDX.tv31-50 installs
    VDX.tv (formerly Exponential) is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.
  9. Kevel31-50 installs
    Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
  10. Hashtag Labs31-50 installs
    Hashtag Labs is a full-service digital ad operations company.
  11. ExoClick31-50 installs
    ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
  12. LiveRamp DPM31-50 installs
    LiveRamp DPM is a TV advertising metrics and analytics platform.
  13. Yandex.Direct31-50 installs
    Yandex Direct is the platform designed for sponsored ad management.
  14. i-mobile31-50 installs
    i-mobile is a advertising platform for clients to advertise their product and for publishers to monetize their cyberspace.
  15. AdOcean31-50 installs
  16. Getintent21-30 installs
    Getintent is an adtech company that offers AI-powered programmatic suite for agencies, publishers, broadcasters and content owners.
  17. Admixer21-30 installs
    Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
  18. Zanox21-30 installs
  19. AdRiver11-20 installs
    AdRiver is a company which provide internet advertising management and audit software.
  20. MainAd11-20 installs
    MainAd is an international advertising technology company specialising in real-time bidding and programmatic ad retargeting.

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