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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Refersion1K-10K installs
    Refersion is an affiliate management app.
  2. Prebid1K-10K installs
    Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
  3. Reddit Ads1K-10K installs
    Reddit Ads is an online advertising offering from Reddit.
  4. Yahoo Advertising1K-10K installs
    Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
  5. Simpli.fi1K-10K installs
    Simpli.fi is a programmatic advertising and agency management software.
  6. ID51K-10K installs
    ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
  7. GumGum1K-10K installs
    GumGum is a technology and media company specializing in contextual intelligence.
  8. AppNexus1K-10K installs
    AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
  9. Rakuten Advertising1K-10K installs
  10. Adform1K-10K installs
    Adform is an all-in-one platform for digital advertising.
  11. Mediavine1K-10K installs
    Mediavine is a full service ad management platform.
  12. Teads1K-10K installs
    Teads is a technology provider that sells ads on publisher websites.
  13. Ezoic501-1K installs
    Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
  14. DoubleClick for Publishers (DFP)501-1K installs
    DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
  15. AdThrive501-1K installs
    AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
  16. TVSquared501-1K installs
    TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
  17. AdScale501-1K installs
    AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
  18. Klickly301-500 installs
    Klickly is an invite-only, commission-based advertising platform.
  19. WordAds301-500 installs
    WordAds is an advertising platform run by Automatic that allows bloggers and website owners to place advertisements on their blogs and websites.
  20. Sizmek301-500 installs

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