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Advertising software

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Advertising is a form of marketing communication used to promote a product, service, or idea. It involves the placement of an ad in a variety of media outlets, such as radio, television, newspapers, magazines, blogs, and websites. Its purpose is to persuade potential customers to buy a product or service, or to influence public opinion. Advertising can also be used to raise awareness about a particular cause or issue.

This chart displays the market share of the top 10 Advertising software in 2025, highlighting the most popular tools used by online merchants.1. Google Ads leads with a notable 31.60% share.2. In second place, Pinterest Ads at 16.31% share.3. Meanwhile, Microsoft Advertising at 11.44% share.
  1. Google Ads101K-200K installs
  2. Pinterest Ads51K-100K installs
  3. Microsoft Advertising31K-50K installs
  4. Google AdSense21K-30K installs
  5. Twitter Ads21K-30K installs
  6. Criteo11K-20K installs
  7. 33Across1K-10K installs
  8. AdRoll1K-10K installs
  9. Linkedin Ads1K-10K installs
  10. PubMatic1K-10K installs
  11. Rubicon Project1K-10K installs
  12. Snap Pixel1K-10K installs
  13. Amazon Advertising1K-10K installs
  14. TripleLift1K-10K installs
  15. Taboola1K-10K installs
  16. LiveIntent1K-10K installs
  17. Google Publisher Tag1K-10K installs
  18. Sovrn1K-10K installs
  19. Index Exchange1K-10K installs
  20. theTradeDesk1K-10K installs

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