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A/B Testing software

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A/B testing is a form of controlled experimentation used to compare two versions of a product or service (Version A and Version B) in order to determine which performs better. It involves randomly assigning users to either Version A or Version B, and then measuring the performance of each version against predetermined success metrics. This allows you to draw conclusions about which version performs better and make decisions based on gathered data.

This chart displays the market share of the top 10 A/B Testing software in 2025, highlighting the most popular tools used by online merchants.1. Google Optimize leads with a notable 33.51% share.2. In second place, OneSignal at 13.57% share.3. Meanwhile, VWO at 12.68% share.
  1. Google Optimize11K-20K installs
    Google Optimize allows you to test variants of web pages and see how they perform.
  2. OneSignal1K-10K installs
    OneSignal is a customer engagement messaging solution.
  3. VWO1K-10K installs
    VWO is a website testing and conversion optimisation platform.
  4. Convert1K-10K installs
    Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
  5. Estore Compare1K-10K installs
    Estore Compare is a website optimisation software that offers A/B testing, CVR and LTV measuring tools.
  6. Optimizely1K-10K installs
    Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
  7. Nosto1K-10K installs
    Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
  8. Zoho PageSense1K-10K installs
    Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
  9. Adobe Target501-1K installs
    Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
  10. Roistat501-1K installs
    Roistat is a marketing analytics system.
  11. AB Tasty501-1K installs
    AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
  12. Contentsquare501-1K installs
    Contentsquare is an enterprise-level UX optimisation platform.
  13. Freshworks CRM501-1K installs
    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
  14. Talkable501-1K installs
    Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
  15. Etracker501-1K installs
    Etracker is a web optimisation solution.
  16. Dynamic Yield501-1K installs
    Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
  17. Monetate301-500 installs
    Monetate is a company that specializes in providing personalisation and customer experience optimisation solutions to businesses.
  18. SiteSpect301-500 installs
    SiteSpect is the A/B testing and optimisation solution.
  19. Kameleoon301-500 installs
    Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
  20. ConvertFlow201-300 installs
    ConvertFlow is the all-in-one conversion marketing platform.

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