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A/B Testing software

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A/B testing is a form of controlled experimentation used to compare two versions of a product or service (Version A and Version B) in order to determine which performs better. It involves randomly assigning users to either Version A or Version B, and then measuring the performance of each version against predetermined success metrics. This allows you to draw conclusions about which version performs better and make decisions based on gathered data.

This chart displays the market share of the top 10 A/B Testing software in 2024, highlighting the most popular tools used by online merchants.1. Google Optimize leads with a notable 33.51% share.2. In second place, OneSignal at 13.57% share.3. Meanwhile, VWO at 12.68% share.