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A/B Testing software

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A/B testing is a form of controlled experimentation used to compare two versions of a product or service (Version A and Version B) in order to determine which performs better. It involves randomly assigning users to either Version A or Version B, and then measuring the performance of each version against predetermined success metrics. This allows you to draw conclusions about which version performs better and make decisions based on gathered data.

This chart displays the market share of the top 10 A/B Testing software in 2025, highlighting the most popular tools used by online merchants.1. Google Optimize leads with a notable 33.51% share.2. In second place, OneSignal at 13.57% share.3. Meanwhile, VWO at 12.68% share.
  1. Bloomreach Discovery101-200 installs
    Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
  2. Autopilot101-200 installs
    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
  3. Trbo101-200 installs
    Trbo is a personalisation, recommendations, A/B testing platform from Germany.
  4. Omniconvert101-200 installs
    Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
  5. Kibo Personalization101-200 installs
    Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
  6. Karte51-100 installs
    Karte is a customer engagement and marketing automation platform that enables businesses to understand their customers, deliver personalised experiences, and optimise marketing strategies.
  7. Decibel51-100 installs
    Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
  8. Oracle Maxymiser31-50 installs
    Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
  9. Neat A/B testing31-50 installs
    Neat A/B Testing is a Shopify app built by NeatShift.
  10. Frosmo21-30 installs
    Frosmo is a SaaS company which provides AI-driven personalisation products.
  11. Qubit21-30 installs
    Qubit is a SaaS based persuasive personalisation at scale services.
  12. Leaflet platform11-20 installs
    Leaflet is the price testing platform for Shopify.
  13. Juo1-10 installs
    Juo is a centralised experimentation platform for innovative marketing and product teams.
  14. UserZoom1-10 installs
    UserZoom is a cloud-based user experience solution.
  15. Leanplum1-10 installs
    Leanplum is a multi-channel messaging and campaign orchestration platform.
  16. BrightInfo1-10 installs
    BrightInfo is an automated content personalisation solution.
  17. Instapage
    Instapage is a cloud-based landing page platform designed for marketing teams and agencies.

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