A/B Testing software
Updated at:A/B testing is a form of controlled experimentation used to compare two versions of a product or service (Version A and Version B) in order to determine which performs better. It involves randomly assigning users to either Version A or Version B, and then measuring the performance of each version against predetermined success metrics. This allows you to draw conclusions about which version performs better and make decisions based on gathered data.
This chart displays the market share of the top 10 A/B Testing software in 2025, highlighting the most popular tools used by online merchants.1. Google Optimize leads with a notable 33.51% share.2. In second place, OneSignal at 13.57% share.3. Meanwhile, VWO at 12.68% share.
- Bloomreach Discovery101-200 installs
- Autopilot101-200 installs
- Trbo101-200 installs
- Omniconvert101-200 installs
- Kibo Personalization101-200 installs
- Karte51-100 installs
- Decibel51-100 installs
- Oracle Maxymiser31-50 installs
- Neat A/B testing31-50 installs
- Frosmo21-30 installs
- Qubit21-30 installs
- Leaflet platform11-20 installs
- Juo1-10 installs
- UserZoom1-10 installs
- Leanplum1-10 installs
- BrightInfo1-10 installs
- Instapage