Everything You Need to Know About Tractor

Welcome to our comprehensive guide on 17TRACK in 2024. We strive to provide you with an extensive understanding of Tracktor. Whether you're a business owner looking to optimize your processes or simply someone intrigued by the latest innovations, we've got you covered.

Everything You Need to Know About Tractor
photo by ShopPad

Tracktor, developed by ShopPad, is an innovative product designed to enhance customer satisfaction and reduce support costs for businesses. It aims to transform first-time buyers into loyal customers by providing a seamless experience throughout the order tracking process.  ShopPad is a sales enablement platform that provides tools for sales and marketing teams to improve their productivity and effectiveness. It offers features such as content management, sales training, analytics, and interactive presentations. ShopPad helps organizations streamline their sales processes by centralizing and organizing sales collateral, allowing sales teams to access the right content at the right time.

Tracktor Plans & pricing

If you're unsure about the amount of money you should allocate for applications, Tracktor offers different options to suit your needs. They provide a range of plans, including both free and paid options. Now, let's take a closer look at the details and examine the main features and pricing breakdown for each of their plans :

Plan Feature Monthly Order Limit Price
Free Support for 1,500+ carriers, tracking orders on your domain, sending notifications with built-in Shopify & SMS integration. up to 25 orders Free
Starter Multilingual checkpoint translation, dropshipping Location Substitutions, remove Tracktor Branding. Up to 100 orders $8/month
Essential Custom Order Statuses, Product Recommendations, Export Order & Tracking CSV's. Up to 1000 orders $49/month
Advanced Delivery & Exception Analysis, premium carrier Data Sources, tracking API Access. Up to 5000 orders $99/month

Tracktor Features

All-in-One Shipment Tracking

The order tracking database of Tracktor is designed to seamlessly integrate with over 1500 carriers. With its automatic synchronization and update features, you can conveniently keep track of the status of all your orders from one central location. The intelligent dashboard provides a consolidated view of your shipments, using color-coded statuses for easy identification. Moreover, the system ensures accurate courier matching, simplifying the tracking process and promoting efficient logistics coordination.

Feature Feature Description Tracktor Shipment Tracking
Auto Sync Shipments synchronize latest tracking/order status between the tracking system and eCommerce platforms automatically. Sync package details and status with Shopify and send shipping update notifications.
CSV Import & Export Importing and exporting shipment data in CSV or Excel format. You can easily Import and export your orders data.
Estimated Delivery Dates Provides estimated delivery dates either from carrier or tracking software. Allows you add EDD to the product page(Pre-sales) and tracking page(After-sales).
Standardized Order Statuses Unified tracking statues cross all carriers, ensuring uniformity in how order statuses are communicated and understood. Has 6 status, including Ordered, Order ready, In transit, Out for delivery, Delivered and Exception.
Carrier Integrations Integrated with various shipping carriers allover the world. Integrates with 1500+ carriers.
Carrier Auto-Detection Automatically detects the shipping carrier based on tracking number, tracking ID, or detected carriers with AI based on tracking and order information. Automatically identify the shipping provider by tracking number and order number.
Dropshipping Mode Allow dropshipper to hide or customize tracking information, like hide checkpoint in China, hide specific carrier’s name. Provides dropshipping mode, replacing the carrier's message with your own when the package is in a selected country or custom location..
Custom Order Status Manually add or update a shipment status according to their specific workflow or business requirements. Allows you to create additional statuses to inform your customer.
Tracking API Access the latest shipment and tracking information via. RESTful API, so developer can easily integrate with their own system, or build an application based on API. The Tracktor API is available on Enterprise plans. Developers can use the Tracktor API to interact with Fulfillments, Orders and Webhooks.
Tracking SDK Shipment tracking SDK for developers in variant program languages, provides a clean way to access API endpoints. Does not provides any SDK tracking.
Tracking Webhook Webhook can provide a real-time tracking updates, once the tracking is updated, the system can notify your system via. webhook, so developers no need to fetch data through API. You can subscribe to events for your shipments by creating webhooks that will push JSON notifications to a given URL.

Branded Tracking Page

Branded Tracking Page is more than just a generic interface provided by shipping carriers. It's a customized webpage, woven with your brand's identity, where customers can track their orders in real-time, anytime, anywhere. A well-designed tracking page from a reputable brand surpasses being merely a fancy shipping update. It goes beyond that by offering a thoughtfully crafted experience that brings joy and valuable information. Let's explore the three crucial features that make it exceptional:

  • All-in-One Integration: It should work with all your online stores and carriers, centralizing tracking information for a unified customer view.
  • Order Status Unveiled: Display key order information like items purchased, shipping address, and a detailed tracking history. Show the carrier, location, and even email updates for extra clarity.
  • Estimated Delivery Dates: Provide clear and accurate estimated delivery dates, setting expectations and managing customer anticipation.

When comparing a well-designed tracking page to Tracktor's branded tracking page, it's crucial to take into account the unique features and drawbacks of each:

Feature Well-designed Tracking Page Tracktor Branded Tracking Page
Order Lookup Widget A widget can placed in any webpage, allow your customer track shipment status by tracking number and order methods. Allows your customers to track information of their package, including the carrier details, map coordinations, tracking number, package content details, order status and estimate delivery date.
Estimated Delivery Dates Provides estimated delivery dates either from carrier or racking software. Estimated delivery dates can be shown when the carrier provides them.
Customize Tracking Detail Replace certain keywords in customers' order tracking information or hide certain carriers. Allow you to manage how Tracktor fits within your existing theme's layout and the elements that appear on your tracking page, including carriers details, map coordinates, tracking number and the product and quantity content of package.
Localization Built-in multilingual support for your tracking page UI and shipment status, provided by the system. You can change the language of the text displayed on your tracking page to one language.
Customized localization Personalize your tracking page language to match your branding by uploading or editing translations. Automatically translate all of the status messages from the carriers that handle your packages by selecting the language that your customers speak.
Support Languages Number of languages supported by tracking page. Supports for a total of 8 different languages.
Themes Provides variant themes for your tracking page, allowing you to choose the one that best aligns with your branding and enhances the visual appeal. Provides light and dark themes for customers.If your theme has light-colored text, choose 'Dark' from the dropdown. Conversely, if your theme uses dark-colored text, choose 'Light'.
Look and feel Customization Customize the color, font, logo, and more of your tracking page to create a personalized look. Some options even allow you to utilize custom CSS and JavaScript for advanced customization possibilities. Offers three types of layouts: vertical, horizontal and customizable, which you can change the underlying markup with this layout with liquid code. Additionally, you can change progress bar color and theme container width and use CSS to add code to your page.
Product Recommendations Provides recommendations tailored specifically to customers preferences and needs. Provides product recommendations based on customer’s past purchases.
SEO Friendly SEO-friendly page title and description, helping to improve its visibility and discoverability online. Allows you to add a description to change how this tracking page might appear in a search engine listing. Add content above and below the order lookup section. HTML with hyperlinks are also available.
Custom Domain Bring your own domain to your tracking page, allowing you to use a URL that aligns with your brand identity. Allows you to customize the tracking URL aligned with you brand.
Multiple Tracking Pages Create distinct tracking pages based on customer segmentation, enabling you to provide personalized experiences tailored to different customer groups. Not Applicable.
Tracking Page in Shopify store Embedding a tracking page directly into your Shopify store, so your customers can track their order status directly on your site. Integrated with the Shopify store to give merchants access to after-sales shipment tracking services for their customers.
Analytics Integration Integration with Google analytics or other 3rd-party data tracking system, so you can view the traffic and customer behavior in your tracking page. Provides comprehensive analytics on the performance of your tracking pages, including page views, unique visitors, marketing clicks, product recommendation clicks and distribution.

Shipment Notification

Tracktor supports sending notifications via SMS and email. You can choose your preferred method to notify the relevant parties. These notifications can include package status updates, changes in delivery time, delivery confirmation, and other important information.

Feature Feature Description Tracktor Shipping Notification
Notification Types Typical notification types include email, SMS, Facebook Messenger, WhatsApp, and other channels to send updates and messages to customers. Support Email and SMS notification.
Delivery Status Triggers Notifications are typically triggered in response to specific events or changes, such as order updates or shipment status changes. These triggers prompt the system to send out notifications to customers. 5 smart notifications trigger timely send email notifications, including ordered, order ready, in transit, out for delivery, delivered.
Advanced Notification Rules Some systems support advanced notification rules, include options to delay notifications between two messages or specify a specific time range for message delivery. Not Applicable.
Pre-Built Email Templates Pre-built email templates are provided for each notification trigger, allowing you to quickly and easily set up professional and visually appealing emails. Has a wide variety of Email templates.
Email Template Language Language used to create email template content English
Personalized Email Sending targeted content based on customer segmentation or include recommended products in the email. Applicable.
Visualized Email Editor The Visual Editor provides an intuitive, user-friendly interface for composing emails, allowing you to easily format text, insert images, and organize content without requiring technical knowledge. Applicable.
HTML Email Editor This feature enables you to customize email content using HTML and CSS, allowing full control over layout, style, and design. Ideal for creating professional and visually appealing emails. Applicable.
Built-in Email Sender A dedicated email sender provided by the system, allowing you to send emails effortlessly without setting up an email account or domain. Not Applicable.
Customized Email Sender This feature allow you to send emails using your own or a customized email domain, reinforcing your brand identity. Not Applicable.
Built-in SMS Sender Provides built-in SMS sender, easily send text messages directly from the platform, streamlining your communication process. Applicable
Dedicated SMS Sender Features a dedicated SMS sender that allows you to send messages with your own branding identity, offering a personalized touch to your customers. Not Applicable
Built-in SMS Templates Provides a variety of pre-written SMS templates for your SMS message, so you can directly send out SMS. Applicable
Customized SMS Templates Customize SMS templates to match your brand's voice and style. Edit existing templates or create new ones to ensure your messages resonate with your brand identity. Not Applicable

Shipment Analytics

Tracktor offers in-depth analytics that cover your order transit time and exception rate, delivering valuable insights to enhance performance. Furthermore, it provides a detailed overview of your tracking page, allowing you to gain further insights.

Analytics Report Analytics Report Description Tracktor Analytics Report
Shipment Report Provides report like total shipment by date range, total shipment by destination country, shipment delivery rate, etc. Applicable
Order to delivery time report Provides report like avg. time from order placed to delivery, pick up to delivery, order process time, etc. To monitoring your order fulfill and carrier performance. Applicable
On-Time Shipments Report Provides shipment on-time delivery rate, by date range, by carriers, etc. Not Applicable
Transit Times Report Reports like transit time by date range, by carrier services, etc. Applicable
Exceptions Report Monitor your shipment exception rate by date, by carriers, etc. Not Applicable
Tracking Page Report Built-in analytics for branded tracking page, you can directly view your tracking page traffic and page views data. Applicable
Product Recommendation Report Analytics for your product recommendation on branded tracking page, view clicks and conversion rate of product recommendation. Not Applicable
Notification Report Report like how many email/sms sent, email open rate and click rate, etc. Not Applicable
Shipment Review Report Analytics for your customer reviews collected from branded tracking page. Not Applicable
Export Report Export any report in PDF for variant document type. Not Applicable
Email Report Weekly/daily/monthly report send to your email inbox. Not Applicable


Collaboration feature in shipment tracking software is specifically designed for enterprise users. Given their larger team structures, this feature enables seamless coordination and communication within the organization. It allows multiple users to access, update, and monitor shipments, ensuring all team members are on the same page. This feature enhances decision-making, improves response times to logistical changes, and fosters a cohesive workflow, crucial for efficient and effective shipment management.

Following table provides a comprehensive comparison of collaboration features in the Tracktor. Each row details a specific collaboration functionality, its description, and whether Tracktor currently supports it.

Feature Feature Description Tracktor Collaboration
Multiple seats This feature allows teams to access, manage, and communicate efficiently under one organization account, enhancing teamwork and productivity. Not Applicable
Predefined roles Assign roles with specific permissions and access levels, ensuring efficient and secure collaboration within your organization's framework. Not Applicable
Customized roles and permission Customize roles and permissions to align with your unique business processes. Create custom roles and define specific access rights, providing flexibility and control over how team members interact with your system. Not Applicable
SSO integration Login the system with your internal business account. Not Applicable
2FA Login Two-Factor Authentication (2FA) adds an extra layer of security to your account. Not Applicable
Multiple organizations Manage multiple organization under your account to separate organization for different business area. Not Applicable
Sub-organizations This feature allows for distinct management of various scopes, organize and manage different teams or departments effectively by creating sub-organizations under your main organization. Not Applicable

Third-Party Integrations

Tracktor improves your business operations by providing assistance for different eCommerce platforms through Third-Party Integrations. By smoothly integrating with various app categories, Tracktor boosts the efficiency and effectiveness of your business, allowing it to operate more effectively.

Third-Party Integration Tracktor Third-Party Integration
Shopify Integrated
WooCommerce Not Integrated
Shopify Flow Integration Integrated
Website Builder Integration Not Integrated
Email Marketing App Integration Klaviyo, OrderlyEmails, UpOrder, Omnisend, MESA
Review App Integration Not Integrated
Live Chat App Integration Not Integrated
Loyalty App Integration Not Integrated
Product Sourcing Integration Not Integrated
Notification Integration Not Integrated
Translation Integration Not Integrated

Data Security

Data security refers to the protection and safeguarding of sensitive information from unauthorized access, use, disclosure, or destruction. Strong data security practices are vital for organizations and individuals, ensuring trust, regulatory compliance, and peace of mind in the digital age.

Standard Standard Description Tracktor Standard
SOC 2 compliance High standards of security, availability, processing integrity, confidentiality, and privacy as set by the Service Organization Control 2 (SOC 2). Not Applicable
ISO 27001 certification ISO 27001 certification, a globally recognized framework for managing and protecting sensitive information. Not Applicable
GDPR Compliance A set of regulations that was implemented in the European Union (EU) to enhance data protection and privacy rights for individuals. Not Applicable
CCPA Compliance A data privacy law that was enacted in the state of California, United States. Not Applicable

Customer Support

  1. Calls and Chat support: The ShopPad Customer Success Team is based in California and will promptly reply to all questions, calls and chats.
  2. Dedicated support for Enterprise plan users: For businesses with complex requirements, Track123 offers dedicated support agents who possess extensive knowledge about your account. They are equipped to provide personalized solutions tailored to your specific needs.
  3. Help center: Tracktor provides an extensive help doc containing a wide range of topics, from installation to integration. You can access valuable information, tips, and techniques to enhance your shipping experience.****
  4. Install service: The Tracktor support team will handle the installation of Tracktor on your behalf within a single business day. This service is provided to you at no cost and encompasses the following features:
  • Add a tracking link to your store's navigation
  • Add a tracking link to your order confirmation email template
  • Add a tracking link to your shipping confirmation email template
  • Format the look of the Tracktor form page
  • Confirm that your orders are displaying accurate shipping data on the Tracktor


In general, Tracktor presents itself as a viable option for efficiently managing your orders. If you require information about shipment tracking software or if your business is facing specific challenges or has unique notification requirements, please do not hesitate to get in touch with us!