Ultimate Guide to Branded Tracking Page in 2024

Want tracking pages that wow? This ultimate 2024 guide shows you how to create branded pages that engage customers, boost brand love, & drive sales. Learn what, why, & how!

Ultimate Guide to Branded Tracking Page in 2024
Photo by Taras Shypka / Unsplash

Customers crave order updates. They visit tracking pages an average of 2.6 times per order, eager for that real-time glimpse into their package's journey. Generic carrier updates pale compared to the satisfaction of a branded tracking page, a personalized portal brimming with information and brand identity.

So, in 2024, ditch the generic and elevate your post-purchase experience with a branded tracking page that truly shines.

What is a Branded Tracking Page?

It's more than just a generic interface provided by shipping carriers. It's a customized webpage, woven with your brand's identity, where customers can track their orders in real-time, anytime, anywhere. Imagine a page brimming with clear information, vibrant with your brand colors, and infused with helpful features – an extension of your online store just for their order.

AfterShip Branded Tracking Page - Web & Mobile

Why is it Important to Have a Branded Tracking Page?

Investing in a branded tracking page isn't just a nicety, it's a strategic move. Here's why:

Enhanced Customer Satisfaction: A user-friendly interface and clear tracking information translate to customer satisfaction, positive feedback, and ultimately, trust and loyalty.

Brand Awareness Booster: Every glance at your tracking page is a mini-brand encounter. Consistent visual branding keeps your company top-of-mind, fostering interest and engagement.

Support Savior: By providing readily available order information, you can significantly reduce support inquiries, saving you time and labor costs.

Data Driven: Tracking page analytics offer invaluable insights into customer behavior and preferences. Mine this goldmine to improve your shipping process and marketing campaigns, leading to new sales and happier customers.

What Makes a Perfect Branded Tracking Page?

A great branded tracking page is more than just a glorified shipping update. It's a carefully curated experience that delights and informs. Here are 3 essential ingredients:

  • All-in-One Integration: It should work with all your online stores and carriers, centralizing tracking information for a unified customer view.
  • Order Status Unveiled: Display key order information like items purchased, shipping address, and a detailed tracking history. Show the carrier, location, and even email updates for extra clarity.
  • Estimated Delivery Dates: Provide clear and accurate estimated delivery dates, setting expectations and managing customer anticipation.

However, to make your branded tracking page stand out and impress your customers, your tracking page need more elements:

  • Redirect Delivery: Give customers the flexibility to reschedule or redirect packages to another address with a single click. This feature is especially helpful for last-minute changes or unexpected situations.
  • Multilingual Tracking Page: Cater to a global audience with a tracking page that supports various languages and can be customized for each destination country. Order updates via email or phone also adapt to the chosen language, creating a seamless experience for everyone.
  • Branding Bliss: Create a consistent and recognizable experience that reflects your brand's unique personality. Let your logo, colors, and fonts shine.
  • Bonus Features: Go the extra mile with return/exchange options, personalized product recommendations, or exclusive promotions. Turn tracking into a delightful surprise.
  • Customer Support & FAQs: Make it easy for customers to reach out. Include contact details like a phone number, email address, and social media handles. Or, offer an accessible FAQ section for quick answers.
  • Display Instagram Feed: Keep customers engaged by integrating your brand's Instagram feed directly integrating your brand's Instagram feed videos to drive brand awareness and encourage further exploration.
  • Order Notification Powerhouse: Send out timely order notifications with a single click. You'd better have pre-set notifications for all integrated carriers, and you can even personalize them for specific customers.
  • Data-Driven Insights: Gain valuable insights into post-purchase engagement with some Analytics integration. Track page views, click-through rates, and other metrics to understand how customers interact with your branded tracking page.
  • Upsell and Cross-Sell with Recommendations: Turn passive tracking into active engagement with personalized product recommendations. Research shows that suggested products often lead to repeat purchases, making your branded tracking page a prime real estate for smart upselling and cross-selling.

How to Build a Branded Tracking Page?

Before diving in, consider your carrier situation. If you stick to one carrier, check if they offer branded tracking page creation as a feature. Some provide this service for a monthly fee. But for in-depth customization and multiple carrier support, you'll need a dedicated shipment tracking software.

Single Carrier Tracking

For example, if you're using UPS, it provides the advanced feature of branded tracking page for $9.99 a month to boost your sales.

UPS branded tracking page view

You'll get basic customization options like logo, menu integration and social media links. You can also enjoy an design template and an analytical dashboard.

Software Solutions for Multi-Carriers Tracking

Most tracking software options, like AfterShip, ParcelPanel, and 17track, integrate seamlessly with your existing online store and allow you to create and customize a branded tracking page. These platforms offer a plethora of features, often for free, including:


The AfterShip Branded Tracking Page is one of the most popular branded tracking pages globally. Creating a branded tracking page is easy with AfterShip, and it can be customized to fit your needs.

  • Integrates with 1,126 carriers
  • 6 customized themes to choose
  • AI-powered product recommendations

Parcel Panel

ParcelPanel is an order tracking application custom-made for dropshipping stores and e-commerce platforms.

  • Supports CSS & HTML for customization, with code examples available
  • Advanced estimated delivery date settings based on destinations
  • Replace the track button URL that directs customers to Shopify's order status page


17TRACK is a Shopify application designed to enhance order tracking and streamline shipping operations.

  • 9 main + 27 sub standardized order status
  • 30+ tracking page languages
  • Product recommendations widget

How to Set up AfterShip Branded Tracking Pages for Your Business?

AfterShip makes it easy to integrate their branded tracking page into your website or app. Also, this method should be applied to any service that provides a free tracking system. Simply follow these steps:

  1. Log in to AfterShip and add your API key under Preferences > API Access.
  2. Restart your application to load the key.
  3. Add a few lines of JavaScript/CSS and HTML markup to your existing codebase.
  4. AfterShip's servers will deliver the branded tracking page, ready to be inserted into your website or app.

For a visual guide on embedding the AfterShip page into your Shopify store, check out this video:

Embed the branded tracking page into your Shopify store

Best Practices for Branded Tracking Pages

Check out how Gymshark, a leading fitness apparel brand, uses AfterShip to create a branded tracking page that reflects their style and delivers a consistent, memorable experience for their customers:

Highly accurate delivery estimates: AfterShip's estimated delivery date (EDD) widget pulls data from over 4.4 billion shipments, providing customers with reliable arrival dates.

Gymshark estimated delivery date

All-in-One Interface: Display all orders, even those shipped at different times, for a comprehensive overview.

Gymshark all-in-one shipment tracking

Mobile-Friendly Design: Ensure your page looks and functions flawlessly on all devices.

Gymshark mobile device tracking page

Auto-translation: Cater to a global audience by offering your tracking page in multiple languages.

Gymshark branded tracking page in Spanish

Shipping Reviews: Gather valuable feedback by allowing customers to leave reviews directly on the page.

Gymshark shipping reviews

Personalized Product Recommendations: AfterShip use AI to suggest relevant products based on customers' purchases, increasing engagement and sales.

Craft a Branded Tracking Page Now

Investing in a branded tracking page with AfterShip is an investment in your customer experience, brand loyalty, and data-driven insights. Take your post-purchase experience to the next level and watch your business thrive. Book a demo now!

In 2024, the customer experience is king, and your branded tracking page is a prime opportunity to build loyalty and brand love. So, ditch the generic and craft a page that reflects your brand's personality and provides customers with the information and experience they deserve. Remember, happy tracking leads to happy customers, and happy customers are the foundation for a thriving business.