Everything You Need to Know About Metapack in 2024

Everything You Need to Know About Metapack in 2024

Metapack is a technology company that specializes in providing e-commerce delivery management solutions. With its innovative software and extensive network of carriers, Metapack simplifies the complex process of managing and optimizing parcel deliveries for businesses of all sizes.

Their platform offers order tracking, delivery options, and analytics, empowering merchants to enhance customer satisfaction and streamline their shipping operations. Metapack's dedication to efficiency and reliability has made it a trusted partner for numerous global retailers, enabling seamless end-to-end delivery experiences.

Metapack Features

All-in-One Shipment Tracking

Metapack's shipping software and API enable you to seamlessly integrate with global carriers and generate shipping labels and customs documents that are fully compliant. The software is designed to be scalable and handle high volumes. Their platform processes one billion labels annually and tracks 13.5 billion events, with a contracted availability of 99.9%.

Feature Feature Description Metapack Shipment Tracking
Auto Sync Shipments synchronize latest order/order status between the tracking system and eCommerce platforms automatically. Not Applicable
Sync Shipments from Multiple Platforms Connect stores from variant e-commerce platforms, to manage all your shipment at one place. Effortless integration with your ecosystem.
Sync Shipments from Multiple Stores Connect multiple stores to same account, so you can manage all your shipment at one place. Not Applicable
CSV Import & Export Importing and exporting shipment data in CSV or Excel format. Not Applicable
Tracking API Access the latest shipment and tracking information via. RESTful API, so developer can easily integrate with their own system, or build an application based on API. Applicable
Carrier Integrations Integrated with various shipping carriers all over the world. Integrates with 1,194 carriers.
Carrier Auto-Detection Automatically detects the shipping carrier based on tracking number, tracking ID, or detected carriers with AI based on tracking and order information. Not Applicable
Standardized Order Statuses Unified tracking statueses cross all carriers, ensuring uniformity in how order statuses are communicated and understood. Metapack categorizes each status so you can create workflows based on event types.
Shipment List View all your shipments in the dashboard and trace whether all your shipments are being delivered on time and identify any delays/exceptions. Applicable
Search & filter shipments Filter shipments by dates, statuses, carriers, shipping providers, and destination. Or sort shipments by “Order Title”, “Last Event”, “Created”, “Order Date”, and “Pickup Date”. Not Applicable
Detailed Shipment Information Includes every single shipment's shipping status, tracking numbers, shipping address, weight, shipment tags, shipment method, EDD, etc Applicable
Add notes/comment to shipments Add notes to specific shipments to mark special items and reminders. Not Applicable
Custom Order Status Manually add or update a shipment status according to their specific workflow or business requirements. Not Applicable
Send notification Send updated status of specific shipment to customers through email or SMS Applicable
Estimated Delivery Date Provides the estimated delivery date from variant source, includes carrier response, or calculated by your setting, or AI predirected. Not Applicable
Hide order status Allow merchants like dropshippers to hide or customize tracking information, like hide tracking checkpoint or addresses in China, hide specific carrier’s name. Not Applicable
Tracking SDK Shipment tracking SDK for developers in variant program languages, provides a clean way to access API endpoints. Not Applicable
Tracking Webhook Webhook can provide a real-time tracking updates, once the tracking is updated, the system can notify your system via. webhook, so developers no need to fetch data through API. Metapack provides an easy-to-use self-service UI where you can configure and test your webhooks in a matter of minutes.

Branded Tracking Page

Metapack enables you to create tracking features in areas such as the 'my account' section of your website or app. You can even develop your own tracking portal and create dynamic, intelligent tracking pages.

Feature Well-designed Tracking Page Metapack Branded Tracking Page
Shipment Lookup The core features of branded tracking page, allow your customer tracking shipment status by tracking number and order number. Not Applicable
Track Button A widget can placed in any webpage, allow your customer track shipment status by tracking number and order number. Not Applicable
Estimated Delivery Date Provides estimated delivery dates either from carrier or calcualted by the tracking software. Not Applicable
Customize Tracking Detail Replace certain keywords in customers' order tracking information or hide certain carriers. Add your brand logo, font, colors, and tone of voice to create a consistent and on-brand experience your consumers recognize.
Localization Built-in multilingual support for your tracking page UI and shipment status, provided by the system. Unlike most delivery tracking APIs, Metapack API adds the local time-zone to each event we process.
Customized localization Personalize your tracking page language to match your branding by uploading or editing translations. Metapack Shows relevant, timely, and jargon-free messaging to your customers in their local languages.
Support Languages Number of languages supported by tracking page. Metapack’s tracking data is fully translated into 20+ languages, so you can pick how it’s displayed.
Themes Provides variant themes for your tracking page, allowing you to choose the one that best aligns with your branding and enhances the visual appeal. 1
Look and feel Customization Customize the color, font, logo, and more of your tracking page to create a personalized look. Some options even allow you to utilize custom CSS and JavaScript for advanced customization possibilities. Applicable
Product Recommendations Product recommendations on your tracking page, generated based on shoppers' behavior and order history from your store. Metapack enables you to add navigation links to your best-converting pages on your eCommerce store, driving traffic back to your site. You can also add timely promotional messages and carefully placed adverts to grab the attention of engaged customers.
SEO Friendly SEO-friendly page title and description, helping to improve its visibility and discoverability online. Not Applicable
Custom Domain Bring your own domain to your tracking page, allowing you to use a URL that aligns with your brand identity. Not Applicable
Multiple Tracking Pages Create distinct tracking pages based on customer segmentation, enabling you to provide personalized experiences tailored to different customer groups. Not Applicable
Tracking Page in Shopify store Embedding a tracking page directly into your Shopify store, so your customers can track their order status directly on your site. Applicable
Shipment Reviews Ask your customer to leave a review once the shipment is delivered. Not Applicable
Analytics Integration Integration with Google analytics or other 3rd-party data tracking system, so you can view the traffic and customer behavior in your tracking page. Not Applicable

Shipment Notification

You can use Metapack to send automated notifications via email, SMS, or your preferred CRM tool. With Metapack's intuitive interface, you can easily configure and test the functionality of your shipment updates to ensure they are working seamlessly.

Shipping Notifications Feature Description Metapack Shipping Notification
Notification Types Typical notification types include email, SMS, Facebook Messenger, WhatsApp, and other channels to send updates and messages to customers. Email, SMS, or your preferred CRM tool.
Notification Trigger Notifications are typically triggered in response to specific events or changes, such as order updates or shipment status changes. These triggers prompt the system to send out notifications to customers. Send your customers normalized notifications detailing high-level events including: in transit, out for delivery, delivery attempted, second delivery attempt, instruction left, collected by customer, and delivered to neighbour.
Advanced Notification Rules Some systems support advanced notification rules, include options to delay notifications between two messages or specify a specific time range for message delivery. Not Applicable
Pre-Built Email Templates Pre-built email templates are provided for each notification trigger, allowing you to quickly and easily set up professional and visually appealing emails. Not Applicable
Email Localization Sending email content tailored to the customer's preferred language or based on their address regions. Applicable
Personalized Email Sending targeted content based on customer segmentation or include recommended products in the email. Applicable
Visualized Email Editor The Visual Editor provides an intuitive, user-friendly interface for composing emails, allowing you to easily format text, insert images, and organize content without requiring technical knowledge. Not Applicable
HTML Email Editor This feature enables you to customize email content using HTML and CSS, allowing full control over layout, style, and design. Ideal for creating professional and visually appealing emails. Not Applicable
Built-in Email Sender A dedicated email sender provided by the system, allowing you to send emails effortlessly without setting up an email account or domain. Not Applicable
Customized Email Sender This feature allows you to send emails using your own or a customized email domain, reinforcing your brand identity. Not Applicable
Built-in SMS Sender Provides built-in SMS sender, easily send text messages directly from the platform, streamlining your communication process. Not Applicable
Dedicated SMS Sender Features a dedicated SMS sender that allows you to send messages with your own branding identity, offering a personalized touch to your customers. Not Applicable
Built-in SMS Templates Provides a variety of pre-written SMS templates for your SMS message, so you can directly send out SMS. Not Applicable
Customized SMS Templates Customize SMS templates to match your brand's voice and style. Edit existing templates or create new ones to ensure your messages resonate with your brand identity. Not Applicable

Shipment Analytics

With Metapack's comprehensive shipment analytics, you can gain detailed insights into your entire delivery operation. This allows you to analyze the performance of your shipping operation, identify areas of improvement, and optimize your dispatch processes to improve delivery success rates. The analytics also provide data-driven recommendations on how to streamline your operation and reduce costs while still maintaining a high level of service. By leveraging the power of Metapack's shipment analytics, you can gain a competitive edge and enhance your customers' delivery experience.

Analytics Analytics Report Description Metapack Analytics Report
Shipment Report Provides report like total shipment by date range, total shipment by destination country, shipment delivery rate, etc. Applicable
Order to delivery time report Provdes report like avg. time from order placed to delivery, pick up to delivery, order process time, etc. To monitoring your order fulfill and carrier performance. Applicable
On-Time Shipments Report Provides shipment on-time delivery rate, by date range, by carriers, etc. Applicable
Transit Times Report Reports like transit time by date range, by carrier services, etc. Applicable
Exceptions Report Monitor your shipment exception rate by date, by carriers, etc. Applicable
Tracking Page Report Built-in analytics for branded tracking page, you can directly view your tracking page traffic and page views data. Not Applicable
Product Recommendation Report Analytics for your product recommendation on branded tracking page, view clicks and conversion rate of product recommendation. Not Applicable
Notification Report Report like how many email/sms sent, email open rate and click rate, etc. Applicable
Shipment Review Report Analytics for your customer reviews collected from branded tracking page. Not Applicable
Export Report Export any report in PDF for variant document type. Not Applicable
Email Report Weekly/daily/monthly report send to your email inbox. Not Applicable

Data Security

Metapack security policies are designed to prevent unauthorised access to customer data and preserve its integrity. Metapack is a data controller for information about its employees and a data processor for all services that it offers to customers. Metapack customers are either data controllers or data processors. Carriers integrated with the Metapack Platform are data processors in their own right for shippers.****

Standard Standard Description Metapack Standard
SOC 2 compliance High standards of security, availability, processing integrity, confidentiality, and privacy as set by the Service Organization Control 2 (SOC 2). Not Applicable
ISO 27001 certification ISO 27001 certification, a globally recognized framework for managing and protecting sensitive information. Applicable
GDPR Compliance A set of regulations that was implemented in the European Union (EU) to enhance data protection and privacy rights for individuals. Applicable
CCPA Compliance A data privacy law that was enacted in the state of California, United States. Not Applicable


Feature Feature Description Metapack Collaboration
Multiple seats This feature allows teams to access, manage, and communicate efficiently under one organization account, enhancing teamwork and productivity. Not Applicable
Predefined roles Assign roles with specific permissions and access levels, ensuring efficient and secure collaboration within your organization's framework. Not Applicable
Customized roles and permission Customize roles and permissions to align with your unique business processes. Create custom roles and define specific access rights, providing flexibility and control over how team members interact with your system. Not Applicable
SSO integration Login the system with your internal business account. Not Applicable
2FA Login Two-Factor Authentication (2FA) adds an extra layer of security to your account. Not Applicable
Multiple organizations Manage multiple organization under your account to separate organization for different business area. Not Applicable
Sub-organizations This feature allows for distinct management of various scopes, organize and manage different teams or departments effectively by creating sub-organizations under your main organization. Not Applicable


Metapack is a comprehensive shipping and tracking management platform that offers seamless integration with a wide range of popular eCommerce platforms. With Metapack, merchants can easily manage their shipping and delivery processes across multiple platforms, including Shopify, WooCommerce, and BigCommerce.

Third-Party Integration Metapack Third-Party Integration
Shopify Integrated
WooCommerce Integrated
More eCommerce Platforms Big Commerce, Commercetools, HCL, Magento, Maginus, Microsoft Dynamics, Swanky, Volo
Website Builder Integration Not Integrated
Email Marketing App Integration Not Integrated
Review App Integration Not Integrated
Live Chat App Integration Not Integrated
Loyalty App Integration Not Integrated
Product Sourcing Integration Not Integrated
Notification Integration Not Integrated
Translation Integration Not Integrated

Read more

AfterShip vs Metapack