15 Best-Selling TikTok Beauty & Personal Care Products in August 2024

TikTok has become a pivotal platform for discovering beauty and personal care products, with a vibrant community driving trends and influencing purchasing decisions. This blog highlights the top 15 best-selling beauty and personal care products on TikTok Shop in August. It is a valuable resource for anyone interested in the latest trends and must-have items in the beauty and personal care industry.

Waterproof eyebrow pencil, 2 in 1 rotating eyebrow pencil

This product is a convenient 2 in 1 eyebrow pencil and brush, designed to help you achieve defined and natural-looking eyebrows. The waterproof formula ensures long wear.

• Category: Beauty & Personal Care/Nasal & Oral Care/Eyebrow Pencils/Powder/Paste
• Price: $0.20
• Sales Increment: 306.2K
• GMV Increment: $59.6K
• Total GMV: $368.05K
• New Influencers: 600
• New Videos: 421

Body Mist Unisex

This product is a unisex body mist designed for both men and women. Ideal for use at school, on dates and outings, it provides a refreshing and long-lasting fragrance.

• Category: Beauty & Personal Care/Skincare/Moisturisers & Mists
• Price: $3.59
• Sales Increment: 153.5K
• GMV Increment: $549.2K
• Total GMV: $2.81M
• New Influencers: 321
• New Videos: 1.3K

Grace and Glow Body Serum SPF 30+++ Brightening Sun Hand and Body Lotion

This product is a multifunctional body serum with SPF 30+++ that provides comprehensive sun protection and brightening effects for both the hands and body. Enriched with arbutin and bearberry, it helps to even out skin tone and reduce the appearance of dark spots while keeping the skin moisturised.

• Category: Beauty & Personal Care/Bath & Body Care/Body Wash & Soap
• Price: $2.00
• Sales Increment: 141.4K
• GMV Increment: $288.5K
• Total GMV: $1.04M
• New Influencers: 533
• New Videos: 884

NEW! MAGIC LIP OIL Magic Lip Oil

This lip oil is great for hydrating your lips and giving them a glossy finish, while nourishing them with essential oils.

• Category: Beauty & Personal Care/Makeup & Perfume/Lipstick & Lip Gloss
• Price: $5.84
• Sales Increment: 113.9K
• GMV Increment: $647.5K
• Total GMV: $1.63M
• New Influencers: 175
• New Videos: 381

CLOUDSLEEK (30g) Hair Styling Stick Hydrating enriched with Hyaluronic Acid

This product is a styling stick that's designed to moisturize and control frizz for all hair types. It contains hyaluronic acid, vitamin B6, avocado extract, shea butter, and beeswax, which nourish and style the hair, leaving it sleek and polished.

• Category: Beauty & Personal Care/Nasal & Oral Care/Eyebrow
• Price: $2.17
• Sales Increment: 95.5K
• GMV Increment: $193.5K
• Total GMV: $1.63M
• New Influencers: 767
• New Videos: 381

ELFORMULA Intensive Peeling Solution - Serum Exfoliating Dark Spot

This product is a serum that helps to exfoliate the skin, particularly targeting dark spots and dullness caused by oily skin. It helps to get rid of dead skin cells and dirt, leaving your skin looking brighter.

• Category: Beauty & Personal Care/Nasal & Oral Care/Eyebrow
• Price: $8.25
• Sales Increment: 102.6K
• GMV Increment: $790.8K
• Total GMV: $6.18M
• New Influencers: 1.6K
• New Videos: 3.2K

TRAVEL SIZE - PINKSMOTH KERATIN 100ML HAIRCARE

This product is a travel-sized haircare product designed to provide smooth and manageable hair. The Pink Smooth Keratin formula helps to nourish and strengthen the hair, leaving it looking healthy and vibrant.

• Category: Beauty & Personal Care/Nasal & Oral Care/Eyebrow
• Price: $8.25
• Sales Increment: 102.6K
• GMV Increment: $790.8K
• Total GMV: $6.18M
• New Influencers: 1.6K
• New Videos: 3.2K

Icy Glaze Gloss Lip Gloss

This lip gloss is designed to provide a high-shine, icy finish to the lips. It is formulated to last, and comes in a 2g size.

• Category: Beauty & Personal Care/Makeup & Perfume/Lipstick & Lip Gloss
• Price: $5.84
• Sales Increment: 76.8K
• GMV Increment: $430.7K
• Total GMV: $801.61K
• New Influencers: 334
• New Videos: 641

[BUY 2 GET A GIFT] Maybelline Superstay Matte Ink Liquid Matte Lipstick

This product is a long-lasting liquid matte lipstick that is waterproof and transfer-proof. It is designed to stay on for up to 16 hours without smudging or fading, making it ideal for all-day wear.

• Category: Beauty & Personal Care/Makeup & Perfume/Lipstick & Lip Gloss
• Price: $6.18
• Sales Increment: 95.4K
• GMV Increment: $536.7K
• Total GMV: $7.27M
• New Influencers: 697
• New Videos: 2.9K

Livetined Hair Essence, hair nourishing essence, 30ml.

This product is a hair essence designed to nourish and improve the condition of your hair. The product is formulated to provide essential nutrients and moisture to the hair, resulting in a smooth, shiny, and manageable appearance.

• Category: Beauty & Personal Care/Hair Care & Styling/Hair Treatments/Scalp Treatments
• Price: $5.90
• Sales Increment: 85.8K
• GMV Increment: $498.8K
• Total GMV: $1.30M
• New Influencers: 452
• New Videos: 1.3K

2 Botol Minyak 1001 Khasiat Jungle Girl Massage Oil

This massage oil is formulated with natural ingredients to provide a range of benefits, including relaxation, skin nourishment and stress relief. It has been specifically developed for women who appreciate the natural essence of the jungle.

• Category: Beauty & Personal Care/Bath & Body Care/Body & Massage Oil
• Price: $8.10
• Sales Increment: 87.2K
• GMV Increment: $690.9K
• Total GMV: $956.79K
• New Influencers: 2.1K
• New Videos: 4.5K

【Unique fragrance】Car Solid Perfume

This product is a solid perfume, specifically designed for use in cars. However, it can also be used as an air freshener in other spaces or for aromatherapy purposes in the bedroom. It offers a unique fragrance that provides a pleasant and refreshing scent.

• Category: Beauty & Personal Care/Makeup & Perfume/Perfume
• Price: $4.18
• Sales Increment: 81.5K
• GMV Increment: $328.7K
• Total GMV: $1.15M
• New Influencers: 570
• New Videos: 991

Naturista Tea Tree Facial Cleanser pH Balance 5.5

This product is a gentle facial cleanser formulated with tea tree oil, which is renowned for its anti-acne and soothing properties. This product has been developed to effectively cleanse the skin while maintaining a balanced pH level, making it suitable for those with acne-prone and sensitive skin.

• Category: Beauty & Personal Care/Makeup & Perfume/Skincare
• Price: $2.32
• Sales Increment: 75.9K
• GMV Increment: $180.4K
• Total GMV: $3.27M
• New Influencers: 940
• New Videos: 2.2K

NPURE Toner Cica Acne Toner 30ml - Travel Size / Hydrating Toner / Acne Toner

This product is a travel size toner designed to hydrate the skin and target acne concerns. It contains cica, which is known for its soothing and healing properties, making it suitable for those with acne-prone skin.

• Category: Beauty & Personal Care/Skincare/Toners
• Price: $1.29
• Sales Increment: 98.6K
• GMV Increment: $125.2K
• Total GMV: $316.43K
• New Influencers: 389
• New Videos: 759

elianto Perfumed Body Mist Women

This body mist has been formulated to provide a refreshing and long-lasting fruity fragrance, ideal for everyday use. It can be combined with other scents to create a bespoke aroma.

• Category: Beauty & Personal Care/Makeup & Perfume/Perfume
• Price: $2.94
• Sales Increment: 83.2K
• GMV Increment: $272.3K
• Total GMV: $2.07M
• New Influencers: 804
• New Videos: 1.5K