Following chart is the top 10 industries among Rubicon Project's customer, the top 3 are:
| Regions | Stores | Percentage |
|---|---|---|
| United States | 3.38K | 75.41% |
| Canada | 334 | 7.45% |
| United Kingdom | 183 | 4.08% |
| Australia | 93 | 2.07% |
| France | 47 | 1.05% |
| Italy | 36 | 0.80% |
| Spain | 35 | 0.78% |
| Germany | 34 | 0.76% |
| Sweden | 32 | 0.71% |
| Netherlands | 27 | 0.60% |
| Others | 282 | 6.29% |
Following chart is the top 10 industries among Rubicon Project's customer, the top 3 are:
Home & Garden: about 14.30% of Rubicon Project's customers are Home & Garden stores.
Food & Drink: about 13.08% of Rubicon Project's customers are Food & Drink stores.
Autos & Vehicles: about 6.66% of Rubicon Project's customers are Autos & Vehicles stores.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 738 | 14.30% |
| Food & Drink | 675 | 13.08% |
| Autos & Vehicles | 344 | 6.66% |
| Apparel | 326 | 6.32% |
| Sports | 325 | 6.30% |
| Health | 323 | 6.26% |
| People & Society | 281 | 5.44% |
| Beauty & Fitness | 258 | 5.00% |
| Arts & Entertainment | 250 | 4.84% |
| Toys & Hobbies | 248 | 4.80% |
| Others | 1.39K | 27.01% |
| Software | Stores | Percentage |
|---|---|---|
| Google Analytics | 5.69K | 14.24% |
| PubMatic | 5.55K | 13.90% |
| TripleLift | 5.14K | 12.87% |
| Google Tag Manager | 4.67K | 11.69% |
| Sovrn | 3.87K | 9.70% |
| WordPress | 3.82K | 9.55% |
| Amazon Advertising | 2.91K | 7.29% |
| Facebook Pixel | 2.81K | 7.04% |
| 33Across | 2.77K | 6.94% |
| Index Exchange | 2.71K | 6.78% |
Following chart is the monthly sales generated by Rubicon Project's customers, categorized to different countries and regions. The top 3 are:
| Regions | Estimated Sales | Percentage |
|---|---|---|
| United States | $105.48B | 50.04% |
| United Kingdom | $25.09B | 11.90% |
| Italy | $12.58B | 5.97% |
| India | $8.66B | 4.11% |
| Australia | $4.90B | 2.33% |
| Canada | $2.10B | 1.00% |
| Mexico | $1.16B | 0.55% |
| France | $1.00B | 0.48% |
| Japan | $892.53M | 0.42% |
| Romania | $785.76M | 0.37% |
| Others | $48.15B | 22.84% |
Following chart is the monthly sales generated by Rubicon Project's customers, categorized to different industries. The top 3 are:
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Food & Drink | $16.09B | 7.63% |
| Home & Garden | $9.67B | 4.59% |
| Science | $9.42B | 4.47% |
| Sports | $7.91B | 3.75% |
| Finance | $7.39B | 3.51% |
| Beauty & Fitness | $5.71B | 2.71% |
| Pets & Animals | $5.60B | 2.66% |
| Arts & Entertainment | $5.52B | 2.62% |
| Apparel | $5.09B | 2.41% |
| Autos & Vehicles | $5.04B | 2.39% |
| Others | $133.38B | 63.27% |
Following chart is the monthly app spend of Rubicon Project's customers, categorized to different countries and regions. The top 3 are:
| Regions | App Spend | Percentage |
|---|---|---|
| United States | $5.43M | 92.14% |
| Canada | $336.42K | 5.71% |
| United Kingdom | $50.90K | 0.86% |
| Australia | $40.68K | 0.69% |
| Norway | $18.40K | 0.31% |
| Singapore | $4.49K | 0.08% |
| Panama | $3.70K | 0.06% |
| Mexico | $2.40K | 0.04% |
| Germany | $2.10K | 0.04% |
| New Zealand | $1.00K | 0.02% |
| Others | $3.20K | 0.05% |
Following chart is the monthly app spend of Rubicon Project's customers, categorized to different industries. The top 3 are:
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.16M | 19.59% |
| Beauty & Fitness | $1.06M | 18.05% |
| Food & Drink | $1.01M | 17.11% |
| Health | $905.34K | 15.35% |
| Home & Garden | $847.34K | 14.37% |
| Sports | $258.77K | 4.39% |
| Autos & Vehicles | $193.83K | 3.29% |
| Arts & Entertainment | $171.08K | 2.90% |
| People & Society | $95.36K | 1.62% |
| Pets & Animals | $86.18K | 1.46% |
| Others | $110.57K | 1.88% |
