Plausible Statistics

Total Plausible's Customers by Region
Following chart is the top 10 industries among Plausible's customer, the top 3 are:
- United States: about 16.07% of Plausible's customers are United States stores.
- United Kingdom: about 9.29% of Plausible's customers are United Kingdom stores.
- Netherlands: about 8.86% of Plausible's customers are Netherlands stores.
| Regions | Stores | Percentage | 
|---|---|---|
| United States | 225 | 16.07% | 
| United Kingdom | 130 | 9.29% | 
| Netherlands | 124 | 8.86% | 
| Germany | 99 | 7.07% | 
| France | 95 | 6.79% | 
| Korea (the Republic of) | 75 | 5.36% | 
| Estonia | 63 | 4.50% | 
| Italy | 58 | 4.14% | 
| Belgium | 43 | 3.07% | 
| Denmark | 39 | 2.79% | 
| Others | 449 | 32.07% | 
Total Plausible's Customer by Industry
Following chart is the top 10 industries among Plausible's customer, the top 3 are:
- 
Home & Garden: about 13.81% of Plausible's customers are Home & Garden stores. 
- 
Apparel: about 9.63% of Plausible's customers are Apparel stores. 
- 
Food & Drink: about 7.98% of Plausible's customers are Food & Drink stores. 
| Categories | Stores | Percentage | 
|---|---|---|
| Home & Garden | 142 | 13.81% | 
| Apparel | 99 | 9.63% | 
| Food & Drink | 82 | 7.98% | 
| Computers | 80 | 7.78% | 
| Travel | 72 | 7.00% | 
| Sports | 71 | 6.91% | 
| Arts & Entertainment | 49 | 4.77% | 
| Autos & Vehicles | 48 | 4.67% | 
| Business & Industrial | 47 | 4.57% | 
| Beauty & Fitness | 46 | 4.47% | 
| Others | 292 | 28.40% | 
Stores installed Plausible also installed
| Software | Stores | Percentage | 
|---|---|---|
| Google Analytics | 1.06K | 27.93% | 
| Google Tag Manager | 676 | 17.83% | 
| WordPress | 590 | 15.56% | 
| Facebook Pixel | 524 | 13.82% | 
| Yoast SEO | 234 | 6.17% | 
| Google Ads | 193 | 5.09% | 
| Google Ads Conversion Tracking | 193 | 5.09% | 
| Hotjar | 117 | 3.09% | 
| Microsoft Clarity | 104 | 2.74% | 
| Odoo | 102 | 2.69% | 
Monthly Sales of Plausible's Customers by Region
Following chart is the monthly sales generated by Plausible's customers, categorized to different countries and regions. The top 3 are:
- Italy: Stores in Italy generate approximately $2.48B in monthly sales.
- United States: Stores in United States generate approximately $2.29B in monthly sales.
- United Kingdom: Stores in United Kingdom generate approximately $454.19M in monthly sales.
| Regions | Estimated Sales | Percentage | 
|---|---|---|
| Italy | $2.48B | 30.43% | 
| United States | $2.29B | 28.15% | 
| United Kingdom | $454.19M | 5.57% | 
| France | $391.65M | 4.81% | 
| Poland | $204.29M | 2.51% | 
| Germany | $183.21M | 2.25% | 
| Spain | $151.69M | 1.86% | 
| Portugal | $99.06M | 1.22% | 
| Turkey | $91.54M | 1.12% | 
| Netherlands | $88.36M | 1.08% | 
| Others | $1.71B | 21.01% | 
Monthly Sales of Plausible' Customers by Industry
Following chart is the monthly sales generated by Plausible's customers, categorized to different industries. The top 3 are:
- Apparel: Stores in Apparel generate approximately $600.51M in monthly sales.
- Health: Stores in Health generate approximately $587.49M in monthly sales.
- Home & Garden: Stores in Home & Garden generate approximately $573.79M in monthly sales.
| Categories | Estimated Sales | Percentage | 
|---|---|---|
| Apparel | $600.51M | 7.37% | 
| Health | $587.49M | 7.21% | 
| Home & Garden | $573.79M | 7.04% | 
| Sports | $469.60M | 5.76% | 
| Computers | $415.24M | 5.09% | 
| Beauty & Fitness | $355.74M | 4.36% | 
| Food & Drink | $326.51M | 4.01% | 
| Pets & Animals | $300.73M | 3.69% | 
| Adult | $253.86M | 3.11% | 
| Business & Industrial | $248.62M | 3.05% | 
| Others | $4.02B | 49.30% | 
Monthly App Spend of Plausible's Customers by Region
Following chart is the monthly app spend of Plausible's customers, categorized to different countries and regions. The top 3 are:
- United Kingdom: Stores in United Kingdom spend approximately $143.64K in ecommerce app.
- United States: Stores in United States spend approximately $99.97K in ecommerce app.
- Canada: Stores in Canada spend approximately $17.85K in ecommerce app.
| Regions | App Spend | Percentage | 
|---|---|---|
| United Kingdom | $143.64K | 41.74% | 
| United States | $99.97K | 29.05% | 
| Canada | $17.85K | 5.19% | 
| Ireland | $17.00K | 4.94% | 
| India | $13.20K | 3.83% | 
| Sweden | $11.70K | 3.40% | 
| Australia | $7.80K | 2.27% | 
| Denmark | $7.29K | 2.12% | 
| France | $5.60K | 1.63% | 
| Italy | $5.30K | 1.54% | 
| Others | $14.78K | 4.30% | 
Monthly App Spend of Plausible's Customers by Industry
Following chart is the monthly app spend of Plausible's customers, categorized to different industries. The top 3 are:
- Home & Garden: Home & Garden stores spend approximately $96.09K in ecommerce app.
- Apparel: Apparel stores spend approximately $61.86K in ecommerce app.
- Food & Drink: Food & Drink stores spend approximately $58.54K in ecommerce app.
| Categories | App Spend | Percentage | 
|---|---|---|
| Home & Garden | $96.09K | 27.92% | 
| Apparel | $61.86K | 17.98% | 
| Food & Drink | $58.54K | 17.01% | 
| Beauty & Fitness | $34.89K | 10.14% | 
| Arts & Entertainment | $16.07K | 4.67% | 
| Pets & Animals | $15.40K | 4.47% | 
| Health | $12.39K | 3.60% | 
| Science | $10.25K | 2.98% | 
| Gifts & Special Events | $8.60K | 2.50% | 
| Computers | $5.80K | 1.69% | 
| Others | $24.23K | 7.04% | 

